Browsing by Subject "Sidosryhmävuorovaikutus"

The importance of corporate social responsibility has been increasing among organizations and society. In addition to companies, the requirement of responsibility also applies to the activities of organizations. Responsibility has become a basic requirement and a prerequisite for an organization’s operations to be profitable, sustainable and acceptable. A socially responsible organization operates in a sustainable manner and considers the expectations of its stakeholders in its activities. Today, responsibility involves a great number of conflicting expectations and requirements. The stakeholders are essential in implementing responsibility and further developing organizational activities and operations. The focus of this thesis is to examine responsibility in the activities of the Central Union of Agricultural Producers and Forest Owners (MTK). The target is to observe the attitudes of forest owners regarding MTK’s responsibility. Thus, the purpose of the study is to find out how the members see the responsibility of MTK and to examine how MTK meets the expectations of its members. A survey carried out in the study provided valuable information for the development of the organization’s responsibility work and their lobbying work. The thesis is a quantitative research. The empirical data was collected as a Webropol survey from MTK forest owners in March and April 2021. The survey was sent to a total of 1000 forest owners and 201 answers were received. The response rate of the study was around 20 %. The SPSS statistic software was used in the analysis of the study. According to the results, the forest owners were satisfied with MTK’s objectives of responsibility and sustainability targets. The organization was seen as an expert and as a competent actor contributing to the vitality of rural areas. In particular, MTK was seen as a responsible organization regarding environmental values. According to the results, forest owners felt that activities promoting responsibility are important. In the objectives of forest ownership, the members emphasized the objectives of recreational use more than the economic objectives. Forest owners felt that activities that promote the growth and health of forests, the prevention of forest damage, the protection of water and the rights of forest owners were extremely important. In the future, MTK should focus on developing its visibility. In its responsibility work, MTK should pay increasing attention to its interaction with its stakeholders. This is also indicated by the fact that only one third of the respondents replied that they knew MTK’s activities well. The objectives requiring the most development are responding to feedback, allowing members to influence decision-making and listening to members’ needs.