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Browsing by Subject "greenery"

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  • Pesonen, Pinja (2011)
    Purpose of my thesis was to survey consumers views about the factors influencing how to choose eco-products. I analyzed the purchase of eco-products through three themes. They were greenery, responsibility and purity in product selection and so called everyday luxury. Empirical part of my research consists of 10 theme interviews. Research targets were customers of eco market Ruohonjuuri. I searched the interviewees by billboard announcements and through Ruohojuuri Facebook web site. In addition an interview day in Ruohonjuuri gave more interviewees to this project. I wrote summaries of the interviews and analyzed the information by themes. Current environmental issues affect how we experience our everyday lives in the future. Green and responsible consumer pays respect how his consumer decisions affect to the environment. Green consumer decisions mean sustainable consuming ways like recycling garbage, flea market recycling and choosing eco-friendly eco-products. According to this research material it can be said that eco-friendliness of eco-products are closely connected to organic production and organic products. Helping to influence on well-being of others, eco-products are also seen as ethical and moral choices. Therefore many expectations and doubts focus on eco-products. According to my material the product was not necessarily experienced as eco-product if there had been used a lot of resources in the process of making it. Consumers are interested in the origin of the food and from it's authencity. Unlike other products the eco-products are experienced as pure alternatives. Purity in eco-products is perceived as safe by quality and healthy and they are also tasteful. On the basis of my interview material it can be said that eco-products were experienced as specialities to everyday purchases. Everyday luxury gives pleasure to it's user. By purchasing eco-products you can also build your own lifestyle and differentiate from others. Based on the research material people go to eco markets to circle around, to buy impulse purchases and to search for new products. Shopping in eco market can be both pleasant and enjoyable even if only considering about buying something without actually buying anything. Eco-product as a present tells something about its giver and brings a piece of luxury to its receiver for example in form of organic chocolate.
  • Torkko, Jussi (2021)
    Urban greenery is vital to the people in our increasingly urbanizing societies. It is diverse in nature and provides numerous life improving qualities. Traditionally urban greenery has been assessed with a top-down view through the sensors of aerial vehicles and satellites. This does not equate on what is experienced down at the human level. An alternative viewpoint has emerged, with the introduction of a more human-scale viewpoint. To quantify this human-scale greenery, novel and disparate approaches have been developed. However, there is little knowledge on how these modelling methods and indices manage to capture the greenery we truly experience on the ground level. This thesis is an undertaking to better understand what the greenery experienced by people on the ground level, termed humanscale greenery (HSG), means. The goal was to grasp how the various modelling methods, indices and datasets can be best used to capture this phenomenon. Simultaneously, the study tries to better comprehend how different people experience greenery. To achieve this, human-scale greenery values were collected via interviews at randomly selected study sites across Helsinki. These values were then compared to modelled values at the same sites. The methods and indices tested include modern approaches developed specifically for HSG and traditional greenery assessment methods. Along the greenery values, sociodemographic variables were collected in the interviews and compared to each other in relation to HSG values. The modelled values were on average smaller than HSG values. All methods indicated very strong or strong linear relationships with human-scale greenery. NDVI and semantic segmentation Green View Index (GVI) had the strongest relationships and least deviation. Land use (LU) and color based GVI had the highest error deviations from HSG. The sociodemographic assessment showed hints that age might affect the amount of experienced greenery, but this is uncertain. With a random sampling of interviewees, 25–34-year-olds and less nature visiting people were more common at sites with low HSG. Based on the results obtained here, many different types of novel methods are suitable for modelling HSG with strong linear relationships. However, also traditional greenery assessment methods performed well. It is difficult to curtail the experience of greenery into a single approach. A solution could possibly be obtained via the combination of methods. The results also advocate the usage of machine learning methods for greenery image segmentation. These cannot be applied everywhere due to data coverage problems, but alternative methods can also be used to fill in gaps. The significance of age on the experience of greenery needs further research. Because urban greenery’s benefits are known, attention should also be given onto how different kinds of people are able to experience it. In the future we should also discuss the meaningfulness of assessing absolute greenery in comparison to the types and parts of greenery.