Browsing by Subject "sosiaalisuus"

In my thesis I study fashion bloggers’ consumption speech. The aim of this study is to clarify.what kind of consumption is expressed in fashion blogs and what kind of development has happened in fashion blogs since 2007 until this study, based on the research material and my own observations. I have applied qualitative research method in this study. I have collected my research material from ten fashion blogs which were written by women in two different time periods in year 2009. In addition the study has etnography and netnography features. I have used typecasting and typology in analyzing the research material. The findings of the study indicate that seeing fashion bloggers as identity-seekers is associated with searching of own style and desire to differentiate. Traditional view of consumers as choosers and passive agents in the market is receding since in this study fashion bloggers appear to be active actors and producers. Also fashion bloggers are constantly seeking new consumer experiences and communicate with each other by conveying meanings through their consumption. In this study fashion bloggers’ consumption speeches appear to be rational in the frame of the consumer ethos of economism and traditional Finnish consumption speech. Economy is a virtue and prices influence buying decisions. However fashion bloggers know how to enjoy consumption in a controlled way. Consumption speeches follow also tradition of the consumer ethos of green consumerism which is manifested in avoiding fanaticism and preference of traditional and social media flea markets. Fashion bloggers’ consumer speeches imply social necessity because maintaining a fashion blog interesting requires continuous passion for new consumer products. On the basis of this study fashion blogs emphasize collectivity and consumption is very feminine. Based on research material and my own observations fashion blogs are changing into lifestyle blogs because they tell more and more of other than consumption related issues. At the same time fashion bloggers are developing from ordinary consumers towards expertise, in other words they are professionalising. Professionalised fashion bloggers act as new age consumer informants and new words and meanings are created in fashion blogs. Also fashion bloggers have develop such knowledge and abilities which can be sold. Fashion bloggers are becoming fashion professionals who are paid for blogging in the future.

Objectives: Previous studies have demonstrated that family environment can impact widely on children's development, including their personality. Harsh home environments, such as negative parental child-rearing attitudes, can lead into negative developmental paths. Associations between childhood internalizing and externalizing problem behaviour and development of personality traits are less researched. However, behavioural styles of young children have been linked to their later mental health and personality style. The purpose of this study was to prospectively examine the effects of childhood problem behaviour and maternal child-rearing attitudes on development of negative emotionality and sociability traits. The hypotheses were that childhood problem behaviour and maternal negative child-rearing attitudes predict higher negative emotionality, lower sociability as well as changes in those traits at the second point of personality trait measurement. Methods: The participants (n = 1352) were derived from the longitudinal "Cardiovascular risk in Young Finns" study that began in 1980. Childhood problem behaviour and child-rearing attitudes were self-rated by the participants' mothers' in 1983, when the participants age varied from 6 to 21. The participants then self-rated their negative emotionality and sociability twice in 1992 and 1997, aged between 15 to 35. The associations between childhood problem behaviour, maternal child-rearing attitudes and the later personality traits were examined by linear regression analysis. Results and conclusions: Both internalizing and externalizing childhood problem behaviour were associated with higher level of negative emotionality in youth and early adulthood, but only internalizing behaviour predicted lower sociability. Surprisingly there were no associations between maternal child-rearing attitudes and personality trait development. Also, problem behaviour and child-rearing attitudes did not predict any trait changes at the second point of personality trait measurement. Knowledge about possible long-term effects of childhood problem behaviour on personality development can be utilized in preventative child and youth work.

In my Bachelor's thesis, I reflect on how shy and timid students would be seen in the classroom. By visibility, I mean that the teacher needs the ability to see and take note of every student exactly as he or she is. Feeling that you are seen, heard and respected is very important and every person needs it, so is every student too. In my Bachelor's thesis, I look at the growth and development of a child and how different personalities and temperaments influence a child's behavior in the school world. I also look at the teacher and what a good teacher is and what it takes to be a good teacher. No one is quite the same as the other, everyone has a unique personality and temperament, each person is unique. This is why I wanted to find out how different classroom situations the students feel. I did an illustrative study on the subject in the spring of 2019 at Rovaniemi Training School. I developed a short questionnaire for students about shyness and soreness. The survey had three questions and each student answered the questionnaire independently. The final question in the study turns out to be interesting because most students sometimes feel that they would like to communicate with the teacher other than the whole class hears. The study supports the source literature as well as my idea that the teacher has a responsibility and an obligation to be able to give each student a sense of being seen. It is not necessarily so simple as there is usually only one teacher and many students in the classroom. Therefore, the purpose of my research is to make the first step and one suggestion to see the shy and sensitive in the classroom situation. My goal is to continue to explore the topic and find new ways to help teachers.

This thesis analyzes the economical thinking of the board of a small cooperative. The diversification of societies has created various new objectives along with new business forms which are challenging the traditional and supposedly rational economical thinking. One of these scarcely studied subjects is the subject cooperative of this research. When designing its business, the cooperative is forced to consider the decided business objectives along with the existing business environment. Thus, this research asks how is the discussion of economy manifested in the board meetings and what is the economic model of the cooperative. The conceptual framework of this qualitative study is cultural-historical activity theory. It posits long-term activity as a formation of collectively structured short-term actions that are influenced by structural units of the activity system. Activity is mediated through mental and material cultural artefacts, rules and division of labor, and it is also constantly transforming as a reaction to disturbances and contradictions in the activity. The subject of this qualitative study is an event organized in a cooperative. This event as a series of actions or as a component of an activity builds the activity of the cooperative. The analysis is based on transcribed data from 14 administrative meetings. With content analysis 24 themes with economic facet were distinguished. Five themes were more strictly analyzed, because both speaking turns and the manifestations of transformative agency condensed in these themes. Manifestations of transformative agency are discursive acts used for influencing the topic of discussion. The frequencies of these manifestations were used to present the tendency existing in the themes to transform the activity. The discussions dealing the event concentrated on three board meetings. In the first two meetings economy was strongly discussed as the plan turned out to be financially unprofitable. The decision to arrange the event was postponed, because the board wanted to ensure even a cost price result. Simultaneously designing and marketing was going on. No discussions on the events financial result took place during the third meeting even though the number of participants and total funding was less than needed for the cost price result. The talk about economy was replaced by talks about marketing and external support. Decision to arrange the event was again postponed, but later approved although the goals for financial result were not met. Still, as the unprofitable event as one component of the activity of the cooperative was linked to other components of the activity, an inference was possible that the board is executing a long-term green economy model as it is aiming to produce socially and ecologically sustainable business by partly abandoning its' profit objectives.