Browsing by Subject "videoanalyysi"

Objectives. The study aims to answer the research question; how the craftsmanship is taught by the means of demonstration. To answer the question, I look at it from three theoretical perspectives; craft, pedagogical and embodied perspective. Methods. In the study, video material was analyzed with an analyzing form. The videos consist of teaching of tatting and net filet techniques. Both techniques were taught by an expert to six craft teacher students. Later the students taught their new skills to other students by the means of demonstration. In total, there were six videos; two of them show the experts teaching, four shorter demonstrations are held by the students. The analyzing form took into account all three theoretical perspectives and their subcategories. The craft perspective included knowledge of tatting and net filet, working knowledge, proper usage of craft terms, material knowhow and craft tool using. The pedagogical perspective included dividing of the craft-skill, simplifying, metaphors, motion slowing, stopping the teaching at an important phase, specifying the critical points, proper direction of teaching and whole series of movements. Embodied pespective included imitating, practising the core component of the craft-skill, motorical skills, directions of the movements and position of the hands, grasp, pointing to a detail and comparison to the body. In the making of the analysis, ELAN-program was used to take notes. The results were tabulated and explained through the three perspectives. The material was analyzed with the content analysis method. Results and conclusions. The most significant ways of teaching craft-skills are pointing to a detail, teaching skill acquisitions, teaching general knowledge of the technique and specifying the critical points. These ways of teaching were most significant in the demonstrations of tatting and net filet. This study provides accurate information of the elements, that relate to demonstrating craft-skills.

Aims: The aim of this study is to find out how domestic skills appear in educational videos. This research seeks to find new ways to teach the contents of home economics through audiovisual teaching methods and thus to develop home economics education in Finland. The theory of the research is based on the definitions of domestic skills and on the research on how to teach skills. The study is divided into two sub-areas according to research questions and material; The first aim is to find ways and common features to illustrate domestic skills in educational videos and the second aim of the research was to get the video creators' viewpoint about how domestic skills are demonstrated in educational videos in a best way. This research is important because videos as teaching materials for domestic skills have not been studied earlier from this perspective. The results are usable for improving home economics teachers' education. Methods: The data was collected in the autumn of 2016 during the course of cleaning technology for home economics teacher students. The data consisted of nine educational videos about different cleaning tasks and two semi-structured theme interview for the video creators. Content analysis was used for the analysis of both materials, and in addition to the analysis of video analysis, the theory of media environment design was used. Results and conclusions: The educational videos showed similarities in the demonstrating of skills. The videos progressed in logical order and the work steps included the cleaning process from start to finish. The most important work phases were illustrated with specific texts. For example, hand positions, the speed and direction of movement changed in the cleaning moves on the screen. The interviews were used to find out the reflection of the creators of the process of video making. Successful teaching video was defined as self-explanatory, easy to understand and illustrative. The interviewees found the videos to be successful, but they felt they needed more help editing video. Demonstrating domestic skills in educational videos was understood both in large entities and as detailed things, such as hand movements and the ways of using cleaning tools.

In a global competition for resources, differentiation and visibility are key elements for winning. Even countries are not exempt from the efforts of creating a positive image for themselves. This favorable positioning in comparison to other countries is reached through planned branding efforts This Thesis focuses on studying a city brand of Seoul, the capital of South Korea. The aim is to discover whether the city brand of Seoul presented on YouTube by official place marketers, such as the Seoul Tourism Organization (STO) and the Seoul Metropolitan Government (SMG), differs from the city brand presented through user-generated content (UGC) created by the residents of the city. As a city brand consists of city perceptions of several diverse stakeholder groups, the differences and similarities between the Seoul presented on the promotional materials and the user-generated content have an impact on the city brand of Seoul. The research method used is qualitative video content analysis. The study includes a total of 59 videos, of which 28 are user-generated content on YouTube and the rest are official promotional videos of the Seoul Tourism Organization (STO) and the Seoul Metropolitan Government (SMG). The analysis of these videos is based on six primary categories and 24 subcategories, constructed from existing frameworks created by Beerli and Martin; Aaker; Anholt; and Margolis and Pauwels. As a result, four major differences in the projection of Seoul city brand between UGC and the promotional videos are found: representation of different seasons, nature as a tool, diversity of the city, and shopping and café culture as experiences. Additionally, five minor differences include family-orientation; emphasizing events; the focus of food and cuisine; public amenities, public transportation and getting to places; and prices. Furthermore, six major similarities, as well as two minor similarities are found: connection of nature and urban life, social media-readiness, coexistence of history and modern day, coexistence of people, editorial choices, vitality of the city, overcrowding, and safety. The more commonalities between the place marketer videos and the videos created by the stakeholders, the more cohesive, interesting, unique, and accepted city brand is possibly built. If the UGC and the promotional videos only had differences, the Seoul city brand would likely not be recognized or accepted by the city’s stakeholders and could damage the already existing city brand. The found similarities indicate that the place marketers and internal stakeholders of Seoul share perceptions of Seoul city identity to an extent where a strong city brand can be built. Additionally, the found differences indicate that the place promoters have made decisions on which stakeholder groups they wish to cater to more than the others. This is good, since lack of consistency and an effort to suit all target audiences simultaneously leads to diluting and weakening the brand.