Browsing by Author "Honkaheimo, Martta"
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Honkaheimo, Martta (2018)The aim of this study was to find out about men’s motives in dressing themselves. The study aimed to answer two questions: : What kind of motives man has in dressing? What are the thing that effect into man’s clothing and style? The study uses the distinction theory of Pierre Bourdieu and applies it into describing men’s motives to dressing. There aren’t too many Pro gradu- studies about this specific theme, the previous similar study is done in 1993. The study material was obtained during one week by online survey (N=312). Most of the respondents were from southern Finland and aged between 28 and 38. The highest obtained schooling was upper secondary school among most of the respondents and most of the respondents worked as a specialist. Most of the respondents’ salary was between under 1500 euros and 2999 euros per month. Answers were handled and analysed with SPSS-program. Analysis methods were means, modes, correlations and principal factor analysis. The study’s reliability was determined with Cronbach’s α. The principal factor analysis produced four principal factors as motives for men’s dressing: aesthetic motive, conservative motive, socioeconomic motive and ecological motive. The respondents were interested in clothing and dressing, they knew their own style pretty well and preferred to shop cloths on their own. The four factors found went well together with Pierre Bourdieu’s distinction theory. Theory’s concepts could be applied in describing the motives for men to dress up themselves. It could be assumed that men who have been exposed to versatile culture were naturally interested in clothing and their appearance, as the men whose expose to versatile culture has been lesser were not that interested in clothing and their appearance. Also, the motives to dress seemed to be different depending on the social status the man has or wishes to have. In further studies it is important to put great emphasis on respondent’s childhoods social status– in what kind of social situation he has been growing up, what did he’s parents do etc. This survey didn’t gather any information about that, so more information is needed to make this study’s results more convincing.
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