Browsing by Subject "muoti ja meliorismi"

Objectives. Many studies, activities, processes, services, and even individual products in sustainability (sustainable development) aim at change either only explicitly or only implicitly. However, change often remains unnecessarily modest considering the severity of the problems. This tendency exists in the field of craft science, fashion and more broadly. The research assignment is to describe, analyse and interpret change for sustainability in the field of fashion. The research task is to analyse the philosophical concept meliorism’s potential to produce new insight to this central question of sustainability. The aim is to examine change and understand with meliorism those conditions in which highly challenging and complex information could still be received without paralysis and acted on in consistent and constructive manners. Methods. The chosen data Fashion Transparency Index is compiled by the world’s leading fashion and sustainability campaign: Fashion Revolution. The index is a comparative review on fashion brands’ transparency on sustainability issues from year 2020. The analysis was done in stages. First it was mainly data-driven content analysis where the phenomenon’s concrete manifestations were more prominent. Towards the end theory-driven analysis with the help of concept of meliorism was in focus. Results and conclusions. In Fashion Transparency Index change for sustainability in the field of fashion remains mostly as vague hope, transparency tool making and optimistic descriptions of the sustainability activities of big fashion brands. However, based on further results of this study, it can be tentatively claimed that if meliorism’s active take on making a difference, the preconditions for change for sustainability could be met. In other words if we are not to sink into hopeless pessimism nor give into unfounded optimism but we actively absorb inaccessible, incomplete and even anxiety provoking information and act in accordance to that information, we have an opportunity to improve the presence and above all the future of fashion field.