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“This used to be a children’s app” - Media ideologies and social life in Finnish TikTok

Show simple item record 2022-10-27T06:27:19Z 2022-10-27T06:27:19Z 2022-10-27
dc.title “This used to be a children’s app” - Media ideologies and social life in Finnish TikTok en
ethesis.faculty Valtiotieteellinen tiedekunta fi
ethesis.faculty Faculty of Social Sciences en
ethesis.faculty Statsvetenskapliga fakulteten sv
ethesis.faculty.URI Helsingin yliopisto fi University of Helsinki en Helsingfors universitet sv
dct.creator Alahuhta, Veera
dct.issued 2022 und
dct.abstract This thesis examines the social interaction and media ideologies of Finnish TikTok users and how they are different from the discourses about TikTok in Finnish news media. My aim is to understand how TikTok is seen as a social media platform and what kind of social interaction and face-work users do when encountered with differing views of their media ideologies. I use Gershon’s framework of media ideologies to understand the implied and explicit opinions of Finnish TikTok users of the proper ways of using the medium and to compare those views to Finnish news media’s representations of the app and its use. By analysing discourses of the online news of Finnish Public Broadcasting Company (YLE) and the online news of Finland’s biggest newspaper Helsingin Sanomat (HS), I identify main categories of discourse about TikTok and its use. To understand the users’ perspective, I have conducted online ethnography in TikTok with two separate user accounts to collect data from videos, comments and video replies. From this data, I identify multiple media ideologies voiced out among the users of TikTok. Lastly, I compare these two data sets to see where they overlap and where they live separate lives. In order to understand the social phenomena related to the debates over different media ideologies, I utilise Erving Goffman’s concept of face and face-work. By exploring these questions with these methods and theoretical frameworks I wish to contribute to the discussion of how young users might adopt new ways of interacting and expressing themselves within a new medium, and how that might be different from the views of the people outside that medium. The goal of my thesis is to create an analytical overview on social interaction and media ideologies in TikTok, especially among Finnish TikTokers and how that differs from the discourses represented in Finnish news media en
dct.subject social and cultural anthropology
dct.subject media anthropology
dct.subject digital anthropology
dct.subject online ethnography
dct.subject discourse analysis
dct.subject media ideologies
dct.subject face
dct.subject TikTok
dct.subject algorithms
dct.subject social media
ethesis.language englanti fi
ethesis.language English en
ethesis.language engelska sv
ethesis.supervisor Gross, Toomas
ethesis.thesistype pro gradu -tutkielmat fi
ethesis.thesistype master's thesis en
ethesis.thesistype pro gradu-avhandlingar sv
dct.identifier.ethesis E-thesisID:81c1b10c-b375-487b-8b61-7f81df656412
ethesis-internal.timestamp.reviewStep 2022-09-27 16:19:32:985
dct.identifier.urn URN:NBN:fi:hulib-202210273739
ethesis.facultystudyline Sosiaali- ja kulttuuriantropologia fi
ethesis.facultystudyline Social and Cultural Anthropology en
ethesis.facultystudyline Social och kulturantropologi sv
ethesis.mastersdegreeprogram Yhteiskunnallisen muutoksen maisteriohjelma fi
ethesis.mastersdegreeprogram Master 's Programme in Society and Change en
ethesis.mastersdegreeprogram Magisterprogrammet för samhälle i förändring sv

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