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Browsing by Subject "digitalization"

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  • Peltola, Juuso (2017)
    In this thesis the existence of Long Tail effect in Finnish music industry is studied. The Long Tail effect is defined as the expansion of music supply to include a higher number of niche products instead of focusing on fewer ‘superstar’ hits. Emergency of ‘superstar’ hits has been the trend in entertainment industry since the invention of mass media and music recording, but new technological innovations can start to challenge it. The source of the Long Tail effect is in newer technological innovations, such as online distribution services and digital production tools, which lower the cost of producing music and distributing it to customers. Previously the costs of production and distribution limited the amount of producers that entered the market, but with new technologies the barrier of entry is lower than ever. This allows higher number of producers to produce music and bring it to the market, thus expanding the variety of supply. The new products won’t take hits’ place on the top of the charts, but they can take bigger share of the market than before. The goal of this thesis is to study whether the Long Tail effect exists in Finnish music market or not. To do this the record companies are assumed to produce commercial and creative output, and production functions for both are defined. Then two hypotheses are formed regarding these outputs and digitalization. First hypothesis states that if the Long Tail effect exists, the creative output is higher for firms that have adapted to digitalization. Second hypothesis is that if the Long Tail effect exist, the commercial output is not affected by the adaption to digitalization. To test the hypotheses, empirical data for 52 record companies is collected and used. Business register data is used to measure companies commercial output, labor input and capital inputs. National Library legal deposit database is used to measure creative output and intangible capital input. A measurement for digitalization is created by observing the availability of companies’ releases in YouTube and Spotify. Commercial output is estimated from the empirical data with OLS regression model and creative output is estimated with Negative Binomial regression model. The significance of digitalization is tested for both outputs. The results for these estimations show that in case of commercial output, none of digitalization variables used in the estimation affects the output. This is in line with the hypothesis regarding commercial output, which supports the existence of Long Tail effect. In case of creative output, all digitalization variables have significant and positive effect on the output. This is in line with the hypothesis regarding creative output, which supports the existence of Long Tail effect. Similar estimations are also done for second dataset, where three largest companies are excluded as potential outliers. The results for this dataset are the same. Digitalization doesn’t affect commercial output, but it increases the creative output. Conclusions from the results of this thesis are that they support the existence of Long Tail effect in Finnish music market. The two hypotheses that support the Long Tail effect were that digitalization doesn’t affect the commercial output and digitalization increases the creative output, and the results show that both hypotheses are true. For robustness the estimation was done for a second dataset where three largest companies were excluded as potential outliers, and results from this estimation also support the existence of Long Tail effect.
  • Heino, Waltteri (2020)
    This thesis analyzes the digitalization policy of the Finnish government. The main attempt is to, firstly, identify the central ideas and ideologies behind the approach of the Finnish government toward societal digitalization. Secondly, the attempt is to analyze them from the perspective of the traditional ideas and ideologies of the Nordic welfare state. The underlining research question is, whether the possible approach of the Finnish government toward digitalization is compatible with the traditional ideas and ideologies of the Nordic welfare state. The method in this thesis is a combination of qualitative content analysis and historical research methods. Qualitative content analysis with a focus on an analysis of ideologies is used for analyzing primary sources. A historical perspective is used in an attempt to locate contemporary societal digitalization on a trajectory of societal transformations in post-industrial capitalist states, as well as when presenting the Nordic welfare state model. Overall, the approach of the Finnish government appears largely in line with traditional Nordic welfare state values, such as equality and inclusion. However, one of the main findings of this thesis is that the approach of the Finnish government toward digitalization is a largely apolitical and instrumentalized one. Although possible political, economic and social implications of digitalization are identified, the government appears more concerned with providing all citizens equal access to digitalization than facilitating a public discussion on the nature, form or scope of the phenomenon. While such a consensual approach may be analyzed from the perspective of the Nordic culture of conformity, one of the main arguments of this thesis is that a politicized approach to digitalization could allow for a fruitful discussion on its eventual effects on society.
  • Heino, Waltteri (2020)
    This thesis analyzes the digitalization policy of the Finnish government. The main attempt is to, firstly, identify the central ideas and ideologies behind the approach of the Finnish government toward societal digitalization. Secondly, the attempt is to analyze them from the perspective of the traditional ideas and ideologies of the Nordic welfare state. The underlining research question is, whether the possible approach of the Finnish government toward digitalization is compatible with the traditional ideas and ideologies of the Nordic welfare state. The method in this thesis is a combination of qualitative content analysis and historical research methods. Qualitative content analysis with a focus on an analysis of ideologies is used for analyzing primary sources. A historical perspective is used in an attempt to locate contemporary societal digitalization on a trajectory of societal transformations in post-industrial capitalist states, as well as when presenting the Nordic welfare state model. Overall, the approach of the Finnish government appears largely in line with traditional Nordic welfare state values, such as equality and inclusion. However, one of the main findings of this thesis is that the approach of the Finnish government toward digitalization is a largely apolitical and instrumentalized one. Although possible political, economic and social implications of digitalization are identified, the government appears more concerned with providing all citizens equal access to digitalization than facilitating a public discussion on the nature, form or scope of the phenomenon. While such a consensual approach may be analyzed from the perspective of the Nordic culture of conformity, one of the main arguments of this thesis is that a politicized approach to digitalization could allow for a fruitful discussion on its eventual effects on society.
  • Lahti, Mari (2017)
    Introduction: The importance of good nutrition is not always recognized among athletes and their coaches. Young athletes need professional guidance, so they can learn how to execute dietary practices that support their athletic performance and overall well-being. The growing body of scientific evidence on performance enhancing nutrition and its practical applications challenges the Finnish field of competitive sports to invest in professional nutrition coaching among athletes. Aims of the study: The aim of this study was to examine, if eating habits of young endurance athletes can be influenced by a nutrition intervention carried out using a mobile application (MealLoggerTM) with an inbuilt nutrition program. We also examined, whether the motivation towards sports and nutrition and the perceived competence for following a certain diet are related to athletes’ adherence to the nutrition program and to the measured changes in food intake. Materials and methods: 17 young individual endurance athletes followed through a four-week nutrition intervention by keeping a photo food journal and logging their food servings with the smart phone application MealLoggerTM. A common application inbuilt nutrition program with servings goals for different food groups was designed in advance and implemented after a group education session on optimal sports nutrition. During the intervention period, the participants received real-time feedback from the mobile application on their adherence to the nutrition program. In addition, individualized meal photo comments were provided by a nutritionist three times a week. The athletes also received common weekly motivational messages through the application. Food intake was measured at baseline, after the intervention and 8-weeks after the intervention using food frequency questionnaire (FFQ). The motivation and perceived competence were assessed with Self-Determination theory (SDT) questionnaires. The adherence to the nutrition program was assessed by comparing the logged food servings to the defined nutrition goals. Results: Twelve participants (71%) completed the post-intervention questionnaires. No statistically significant changes in consumption of food groups included in the nutrition program were detected. The consumption of berries increased 2,36 times per week (SD 4,07 p=0,049). The consumption of skimmed milk decreased 3,00 times per week (SD 4,28, p=0,042) and the consumption of milk/alternatives in total decreased 3,67 times per week (SD 5,82, p=0,034). MealLoggerTM data was retrieved from 15 participants. Most of the participants (n=8) with high adherence (H) achieved at least 3 out of 4 goals on every week. Most participants (n=7) with low adherence (L) failed to achieve any of the nutrition goals on any of the four weeks. No statistically significant differences in motivation or perceived competence were found between the H and L. The overall engagement to the mobile application was lower in L compared to H. The participants in L were mostly female, significantly younger and more likely to be living with a guardian, responsible for the acquisition and preparation of food. Discussion: Despite detecting only small dietary improvements, the application showed good feasibility and acceptability among the high adherence participants. In the future, to provide more effective nutrition coaching an appropriate baseline assessment should be included. The goals of the nutrition program should be adjusted according to the athletes’ individual needs. More democratic coaching styles, with parental involvement should be explored in order to increase engagement and adherence of young athletes.
  • Lahti, Mari (2017)
    Introduction: The importance of good nutrition is not always recognized among athletes and their coaches. Young athletes need professional guidance, so they can learn how to execute dietary practices that support their athletic performance and overall well-being. The growing body of scientific evidence on performance enhancing nutrition and its practical applications challenges the Finnish field of competitive sports to invest in professional nutrition coaching among athletes. Aims of the study: The aim of this study was to examine, if eating habits of young endurance athletes can be influenced by a nutrition intervention carried out using a mobile application (MealLoggerTM) with an inbuilt nutrition program. We also examined, whether the motivation towards sports and nutrition and the perceived competence for following a certain diet are related to athletes’ adherence to the nutrition program and to the measured changes in food intake. Materials and methods: 17 young individual endurance athletes followed through a four-week nutrition intervention by keeping a photo food journal and logging their food servings with the smart phone application MealLoggerTM. A common application inbuilt nutrition program with servings goals for different food groups was designed in advance and implemented after a group education session on optimal sports nutrition. During the intervention period, the participants received real-time feedback from the mobile application on their adherence to the nutrition program. In addition, individualized meal photo comments were provided by a nutritionist three times a week. The athletes also received common weekly motivational messages through the application. Food intake was measured at baseline, after the intervention and 8-weeks after the intervention using food frequency questionnaire (FFQ). The motivation and perceived competence were assessed with Self-Determination theory (SDT) questionnaires. The adherence to the nutrition program was assessed by comparing the logged food servings to the defined nutrition goals. Results: Twelve participants (71%) completed the post-intervention questionnaires. No statistically significant changes in consumption of food groups included in the nutrition program were detected. The consumption of berries increased 2,36 times per week (SD 4,07 p=0,049). The consumption of skimmed milk decreased 3,00 times per week (SD 4,28, p=0,042) and the consumption of milk/alternatives in total decreased 3,67 times per week (SD 5,82, p=0,034). MealLoggerTM data was retrieved from 15 participants. Most of the participants (n=8) with high adherence (H) achieved at least 3 out of 4 goals on every week. Most participants (n=7) with low adherence (L) failed to achieve any of the nutrition goals on any of the four weeks. No statistically significant differences in motivation or perceived competence were found between the H and L. The overall engagement to the mobile application was lower in L compared to H. The participants in L were mostly female, significantly younger and more likely to be living with a guardian, responsible for the acquisition and preparation of food. Discussion: Despite detecting only small dietary improvements, the application showed good feasibility and acceptability among the high adherence participants. In the future, to provide more effective nutrition coaching an appropriate baseline assessment should be included. The goals of the nutrition program should be adjusted according to the athletes’ individual needs. More democratic coaching styles, with parental involvement should be explored in order to increase engagement and adherence of young athletes.
  • Kullström, Niklas (2020)
    My thesis is about photography and its aesthetics in a world of digitized culture. The main hypothesis is that there is an ongoing and fundamental change in the way photographs and images are being produced, distributed and consumed in society, resulting in a new kind of aesthetics, that did not previously exist in photography. I argue that digital photography should be seen as part of a wider range of digital imaging, as a separate field from traditional analogue photography. My observation is on all different aspects of photographic practice: artistic, technical and social; on the different aspects of photographic expression in different artistic, social and scientific practices (both analogue and digital). Fundamental issues are how the digital divide changes our perception, the way we work and how we process and understand images. I complement academic thought with empirical observations derived from my background as a practicing media-artist and film- and photography professional with almost two decades experience from the field. I start by introducing a basic history of photography, in order to place the practice in a historicaly and technologically determined context, followed by defining what a photograph is in an analogue and digital sense. The main discussion looks at aesthetic concepts related to photography and imaging. This is mainly done by deconstructing formal aspects of the image/photograph and examining the photographs function as a representation of reality and truth. To support my thoughts and to argue against conflicting theories, I mainly rely on writings and thoughts by authors like Bruce Wands, Vilém Flusser, Jerry L. Thompson, Martin Hand and Charlie Gere. From more classic writers on photographic theory I use Susan Sontag, Walter Benjamin, Roland Barthes, Henri Cartier-Bresson and Roger Scruton. The aim is to create a comprehensive image of the field of thought, both on a contemporary and historical axis, and through this build a solid base for understanding and argumentation. I conclude that we are already living in the future, and that the reality we know will change with an ever-increasing pace, soon taking the step over to augmented and virtual reality. Current and future image makers should consider in depth what it really means to create images in a digital universe. A new way of seeing digitally is crucial for future understanding of the changing digital landscape of images.
  • Kullström, Niklas (2020)
    My thesis is about photography and its aesthetics in a world of digitized culture. The main hypothesis is that there is an ongoing and fundamental change in the way photographs and images are being produced, distributed and consumed in society, resulting in a new kind of aesthetics, that did not previously exist in photography. I argue that digital photography should be seen as part of a wider range of digital imaging, as a separate field from traditional analogue photography. My observation is on all different aspects of photographic practice: artistic, technical and social; on the different aspects of photographic expression in different artistic, social and scientific practices (both analogue and digital). Fundamental issues are how the digital divide changes our perception, the way we work and how we process and understand images. I complement academic thought with empirical observations derived from my background as a practicing media-artist and film- and photography professional with almost two decades experience from the field. I start by introducing a basic history of photography, in order to place the practice in a historicaly and technologically determined context, followed by defining what a photograph is in an analogue and digital sense. The main discussion looks at aesthetic concepts related to photography and imaging. This is mainly done by deconstructing formal aspects of the image/photograph and examining the photographs function as a representation of reality and truth. To support my thoughts and to argue against conflicting theories, I mainly rely on writings and thoughts by authors like Bruce Wands, Vilém Flusser, Jerry L. Thompson, Martin Hand and Charlie Gere. From more classic writers on photographic theory I use Susan Sontag, Walter Benjamin, Roland Barthes, Henri Cartier-Bresson and Roger Scruton. The aim is to create a comprehensive image of the field of thought, both on a contemporary and historical axis, and through this build a solid base for understanding and argumentation. I conclude that we are already living in the future, and that the reality we know will change with an ever-increasing pace, soon taking the step over to augmented and virtual reality. Current and future image makers should consider in depth what it really means to create images in a digital universe. A new way of seeing digitally is crucial for future understanding of the changing digital landscape of images.