Browsing by Subject "teema-analyysi"

The goal of this thesis is to study gender equality within the Finnish technology industry. Recently the imbalance between the sexes in the workplace has become a part of the general discourse. This has led to both organizations and governmental institutions taking actions to promote gender equality in the workplace. Previous research has shown that socialization into traditional gender roles affects future career choices and steers individuals into occupations where the majority of employees have the same gender identity as themselves. Furthermore, studies have shown that stereotypical perceptions about the technology industry as masculine are hindering women from seeking a career in technology. This study aims to analyze how technology companies approach gender equality within their organization and the industry in general. The research questions of this thesis are: How do technology companies relate to gender equality? Have companies taken action to promote a more gender equal staff structure? And, how do these companies write about their female employees online? Organizational studies with a social constructivist feminist approach have shown that the ideal employee is still today identified through masculine norms. Thus, women have had to create strategies for how they are doing gender in their daily work, by taking on some traditionally feminine or masculine processes and leaving others out. This thesis is based on a qualitative research approach. The research material consisted of Finnish technology companies' blog texts published on their own websites. The material consisted of 18 blog posts written by 14 companies. The material was analyzed through theme analysis. Social constructivist feminist organization theory laid the theoretical framework for this thesis. The results of this research show an active discussion on gender equality in the Finnish technology industry. The approach to the issue of having too few women in the technology industry differed greatly between the different companies. Only a few companies expressed in their blog texts an understanding that inequality originates from social constructs in society. Most companies place the responsibility of gender equality on women as individuals. There were clearly a desire to include more women in technology, but the benefits of diversity in itself were only identified by few of the researched companies. Most companies unconsciously reproduced the prevailing normative masculine power structures of the industry in their attempts to promote gender equality. The results of the research indicated a willingness in the Finnish technology industry to promote gender equality, but a lack of understanding the structural nature of the problem and the tools required to handle this challenge.

Harassment is a growing problem in the digital age society that threatens the well-being of public figures such as journalists and ultimately circumscribes freedom of speech. It has far-reaching implications for the public sphere in a democracy built on transparency and trust. Cyber harassment affects female journalists particularly as they face added threat due to gender. The aim of the thesis is to counter a culture of silence, contribute to lessening fear among journalists, enhancing protocols of media houses, best practices in newsrooms and new structural changes in society. The theoretical framework of this thesis builds on literature about online harassment and female journalists. The main source materials are Pöyhtäri, Hiltunen, Neuvonen, Vehkoo, Löfgren Nilsson, Örnebring, Post, Kepplinger, Chen, Stahel, Schoen, Citron and Ferrier. The research material consisted of seven interviews with Finnish female journalists. All interviewees had encountered harassment in relation to their profession. The research methods that were applied were semi-structured interviews and thematic content analysis. The harassment encountered by the female journalists can be explained by three main themes: The power struggle, the technological takeover and the distrust deluge. An analysis of the interviews showed that the journalists devised coping strategies that could be categorised into five themes, those of: 1.controlling interaction by measures online such as blocking, reporting and transferring, 2. relying on support from professional media houses and peer networks, 3.adapting personal behaviour strategies of psychological reasoning and emotional restraint, 4. resorting to extreme measures involving police and judiciary, and 5. expressing hope for societal changes on a structural level. It is reasonable to say that most coping strategies centred around the principal thought of keeping ones professional and private roles apart. There was consensus of the benefits of speaking out as quickly as possible and not being left alone when harassment starts. Some of the journalists had lost faith in the police and legal system and felt it was no use to report incidents to societal institutions. The journalists preferred not to silence their harassers as without two-way interaction with the audience the journalists could not play their valued part in democracy. Some succumbed to self-censorship. Incessant fact-checking provoked fear of mistakes and ensuing harassment. The employer was seen as key in coping and the journalists, contrary to some previous studies, relied on the support of the employers and reported to them. Peer support was important, as was family although the journalists did not wish to burden them, especially if they had children All the interviewees spoke positively about seeking professional support, including psychiatric support. The Union of Journalist and media houses fund in aid of members that were harassed was lauded