Browsing by Author "Frauenknecht, Alice"

The Aim of this study is to examine what kind of interpretations children make from the pictures on social media, and what kind of cultural references they find in them. The theoretical framework is built by defining the terms social and visual culture and multiliteracy. Social and visual culture includes social media, social media influencers and social media pic-tures. Multiliteracy includes media literacy and visual literacy. This is the first study conducted about this subject. The study is a part of the MOI- development project. The study is conducted as a qualitative research where the data for this study is collected by theme interview. There was a total of 17 interviews. Out of the 17 interviews conducted, 4 were ruled out. The remaining 13 interviews are analyzed in my thesis. 18 pictures were used to support the interview and make it a bit game like. These pictures contained five social media portraits. Children were asked to catego-rize the pictures and tell more about the categories. The methodology of analysing the material was content analysis. The findings were that the children divide thei attention based on the thoughts and emotions conjured by appearances, poses and images. At first, it was easiest for them to grasp on to clear exterior attributes, such as hair, expressions, or colors of the image. The remarks focused more on the backgrounds and the explanations of people in the images. Much of the focus of the in-terpretation was in the world crated by the children. There were a lot of cultural interpretations as well. The appearance, profession and social media of the characters were processed also.