Browsing by Author "Purasmaa, Marika"

In this study I examine phenomena linked in time allocation and search for the questions behind the decisions of con-cerning time allocation. The context of the study is Design entrepreneurship. Entrepreneurship-like studying at schools, rising values of the craftsmanship and maker culture, and also the typical speculations concerning time management and balanced lifestyle in our society, can be seen as the specific motivation to this study. Theoretical basis of this research can be represented by five concepts, that I think are the most powerfull drivers concerning the decisions of using and controlling one’s time. The abstractions like Making, Expertise, Freedom and Responsibility of the entrepreneurship and the Values are factors that are also strongly connected to each other. The aim of this study is to find out operators or themes behind those concepts, that will finally lead to concrete choises and personal impressions of time, as well as the signifigance of time management. The empirical data is collected by two theme interviews. The main theme of the slightly structured interviews, was concerning the time in general, focusing on the questions of the entrepreneurship, working practices, values, profes-sional identity and time allocations. The Design enterpreneurs, that I interviewed are Molla Mills and Aleksi Viirilä. The analysis method is theory-drifted, and its themes were based on five theoretical categories. According to this study, there can be found countless operators inside the abstractions Making, Professional skills, Freedom, Responsibility and Values, that have an impact on decisions of time allocating issues. These operators do not need to be arranged by order nor can they be generalised. In certain connections, in different points of the making process and also along one’s own professional chapter they can have a variable importance yet they are dynamic. The values, the importance and essentialness of making and the great reverence of freedom can be seen for example as the aim of doing good things and will to do things with the authentic touch, even if it means timeconsuming process with even higher costs. The relationship with time is constructed by finding the way and purpose of own professionalism, brightening own lifevalues and being passionate for working and progressing in it. Keeping the promises and high quality standards within one’s process and the products are significant issues in time allocation targets. Responsibility for the customers and co-operators is important. Time management sometimes appears distracting, but the reliability of own skills, certain assertiveness and going with the own philosophy allow to maintain freedom and inner tranquility.