Browsing by Subject "lähiruoka"

Goals. This research try to sort out which factors influencing women’s ethical food consumption. In addition I also want to sort out how to increase ethical consumption. On the grounds of former research, Finnish people trust on domestic food. They also want pure and safe food. Ethical consumers think environment, human and animal rights over when they are doing their choices. Consumers are interested of organic food but they don’t buy it as much. On the grounds of former research, price is important choosing factor. This research tries to find out method, how to increase ethical consumption. Research questions were: 1. which factors influencing women’s ethical food consumption? 2. How to increase ethical consumption? Methods. Research carried out by electronic form in May 2019. There were 22 responders. Analysis was content analyses. Results and conclusions. According to results, price and manner of production affected to women’s ethical consumption. Responders favoured domestic food products. They wanted to support producers and environmentally friendly products. Judging from this research, that consumer education and reasonable prices are good ways to increase ethical consumption.