Browsing by Subject "pyykinpesuaineet"

The aim of this study is to determine the basis on which the family's mother chooses the laundry detergent and what products the mother feels she needs in her daily laundry at home Theory deals with domestic laundry laundry detergents, as well as the factors influencing consumer behavior. In addition, it deals with earlier research based on factors affecting the choice of detergent. The study included eight mothers of different families Semi-structured interviews were carried out in K-citymarket Ruoholahti (Helsinki) detergent department in September-October 2016. The interviewees were given a task to choose all necessary products for their laundry from the supermarket's range. All choices had to be justified during the interview and some specific questions were asked. Interviews were recorded and transcripted. Interviewees chose total 41 products of which 21 were laundry detergents. According to this study mothers choose detergents by its liquid state, scent and sensitivity. Also product's domesticality and being free from zeolites were factors that influence the choice of detergent. Based on this study mothers needed at least two different detergents and one stain removal product in their laundry Half of the examinees needed fabric softener to use with some textiles.