Browsing by Subject "visuaalinen narratiivi"

Objectives. Knitting is physical and material action. Social media provides an immaterial reality in which knitting as an action and object can be presented only in a visual form. Research of crafting science has so far only scraped visuality of the social media and emphasized study of text contents. However, the visual expression is a significant part of the social media and digital knitting culture. The purpose of this study was to perceive visual knitting culture by analyzing what kind of pictures present digital knitting culture is based on and how it is conveyed from Instagram. In this study the knitting culture in Instagram is approached through roles and motives of publishers and narratives contained by the pictures. Possible text content related to the images were excluded from the study. Methods. Research data consisted 10 pictures. For picture analysis I used Rose's (2007) model of states for interpretation of visual culture and data-driven content analysis to specify the content of the analysis. I interviewed a professional knitter in an expert interview to get research data and more profound results. Results and conclusions. Occurrence of knitting in picture was common to research material pictures. It was possible to divide the pictures into two main divisions which are presentation pictures and pictures of situation and mood. The pictures were published mainly by knitters themselves. Motives for publication of the pictures were often personal or social. Four main divisions of narratives contained by the pictures were uncovered from the research material. The narratives are materialization, sociability, influencing and digitalization. The narratives tell about knitting related processes, communality and values among other things. Every picture of the research material showed references to more than one main division of narratives. On the basis of the results Instagram’s visual knitting culture is based on knitters' activity and varying knitting and photographic skills. The motives are mainly about presenting one's own abilities, gaining recognition, and needing to be part of a group. Narratives interpreted from the pictures are numerous, which enriches Instagram's knitting culture.