Browsing by Author "Cowie, Ian"

The purpose of this study was to examine how media representations of masculinity, patriotism and militarism in the Ultimate Fighting Championship (UFC) relate to other corporate and political interests, and, in what ways (if any) does the UFC act to legitimize violence within the sport of mixed-martial-arts (MMA). This research was carried out within the theoretical framework of the “New American Militarism” (Bacevich, 2013) , as well as hegemonic masculinity (Connell, 1995). Through a critical content analysis of 13 “UFC Fight for the Troops” videos, it was argued that UFC has a symbiotic relationship with the U.S. military. The goal of this research was to contribute to a further understanding of the how political ideologies found in sports shape our daily lives. The paper examined ways U.S. military uses the UFC as a means to build morale for its troops before they are sent to war, and how the UFC benefits from the U.S. military through financial support and an increased fan base. Moreover, the UFC promotes nationalism and patriotism by making competition between individuals appear as competition between nations. One of the more significant findings to emerge from this study was provided by showing how the UFC legitimizes violence within the sport of MMA. We can see obvious consequences of this for the athletes, but more research is needed to understand how this relationship has evolved over time, and how it shapes the worldview of millions of viewers.