Browsing by Author "Eloranta, Jaana"

Food is essential to survival and to one’s well-being. However, as several anthropological studies have shown, food is so much more than just nutrition, ingredients and the factual eating; it is about social relations, ethics, individual choices and self-expression, power, and so much more. This research work examines how a western urban culture reacts to surplus food and food waste, and to their possibilities; how does the society renegotiate by shopping and consuming a new set of rules of their foodways. The main focus here, is to analyze the process of second-hand shopping and to observe how food products, a commodity segment that has traditionally been left outside of the second-hand studies, fit into the world of second-hand. By comparing second-hand food to other commodities in the second-hand world and through exploring the current theoretical discourse of value creation, this work takes part in the anthropological discourse of value creation.