Browsing by Author "Hyvönen, Heta"

The main purpose of this research was aim to find out What the experts of education export think that what is situation now in the sector of education export. There is not a lot of research about this subject so that was also the reason why I chose it. Monika Schatz has written her doctoral dissertation about “Education export as Finland’s hottest export”. In that research she says that Finland hasn’t succeed in education export because we don’t really have the product to sell. Also, Schatz thinks that there is such a big interest for our educational system because of PISA-results. The second reason for this research was the act of government. They set the goal to increase the value of Education Export. The hypothesis was that the experts think that there is a huge potential in exporting Education but there are many challenges we need to solve out before the success. The study was a qualitative one. I decided to interview six experts of education export. After interviewing I transcribed the interviews. Two of my interviewees were working in the companies, two of them were principles of schools and two of them were working in the other positions in the public sector. They all had some special information of the field of education export. The data collection method was semi-structured theme interview. I shared my analysis for four section: 1. What kind of services the experts of education think that the education export includes? 2. What kind of marketing tools the experts of education think that the education exporters are using in exporting education? 3. What is the secret behind the popularity of Finnish education? And 4. what problems we have faced in education export? The results were that the experts think that we are selling education because of the high PISA-results. The other reasons for the interest were the quality of education and the good results. The experts also thought that we have a huge potential in sector of education export. They told that the websites, the marketing events, hints from the ministry of Foreign Affairs and recommendations from the old customers are the ways to find new customers. They told the places to market education are websites, marketing events and social media. They told that the reasons behind why we haven’t succeeded yet so much are wide. According the interviews - there have been many challenges in education export. Few of the biggest ones have been probably lack of co-operation and product of Finnish education export. Part of the experts thought that it’s not possible to export education as it is – there always need to do some changes