Browsing by Subject "QR code"
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(2016)New products are being introduced to the markets constantly and a big portion of them fail within the first few years of launch (Sivadas & Dwyer 2000). Lack of market understanding is a commonly mentioned cause of new product failure (Baker & Hart 1999, 356). Dynamic launch strategies allow for changes to be made to the launch strategy based on market information at the time of the actual launch in attempt to improve the success of it. New technologies offer new ways of interacting with consumers and acquiring timely consumer and market information. This thesis looked at the perquisites that affect the usability of QR codes as a way to acquire consumer information during a dynamic new product launch. Cui et al. (2011) dynamic model of a new product launch was used as the basis of the theoretical framework of the study. An online survey was constructed with questions on factors affecting consumers’ willingness to use QR codes on a new product package and factors affecting their willingness to give personal information through a QR code. The survey yielded 104 responses that were statistically analyzed using IBM SPSS modeler. The findings of the study suggest that perceived ease of use of QR codes has an effect on consumer’s likelihood of scanning codes. In addition to ease of use there needs to be relevant incentives for consumers to be willing to scan QR codes and give personal information. Findings suggest that opportunity to receive a discount coupon, acquire more information about a product or an opportunity to give feedback about the product could work as incentives for scanning a QR code on a new product package. These were not however seen as strong incentives for giving personal information, indicating that stronger benefits are needed to motivate consumers. This study gives insight into the usability of QR codes, but the skewed demographic background of the respondents and limited findings related to incentives of giving personal information indicate that more research is needed on the topic.
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(2020)Location tracking has been quite an important tool in our daily life. The outdoor location tracking can easily be supported by GPS. However, the technology of tracking smart device users indoor position is not at the same maturity level as outdoor tracking. AR technology could enable the tracking on users indoor location by scanning the AR marker with their smart devices. However, due to several limitations (capacity, error tolerance, etc.) AR markers are not widely adopted. Therefore, not serving as a good candidate to be a tracking marker. This paper carries out a research question whether QR code can replace the AR marker as the tracking marker to detect smart devices’ user indoor position. The paper has discussed the research question by researching the background of the QR code and AR technology. According to the research, QR code should be a suitable choice to implement as a tracking marker. Comparing to the AR marker, QR code has a better capacity, higher error tolerance, and widely adopted. Moreover, a web application has also been implemented as an experiment to support the research question. It utilized QR code as a tracking marker for AR technology which built a 3D model on the QR code. Hence, the position of the user can be estimated from the 3D model. This paper discusses the experiment result by comparing a pre-fixed target user’s position and real experiment position with three different QR code samples. The limitation of the experiment and improvement ideas have also been discussed in this paper. According to the experiment, the research question has being answered that a combination of QR code and AR technology could deliver a satisfying indoor location result in a smart device user.
Now showing items 1-2 of 2