Browsing by Subject "Technologies"

Purpose of the study: The purpose of the study is to research the usage of different mixed reality devices in sales and marketing. The technology is improving fast and has now abled the mixed reality devices to be more accurate and precise. They can now deliver the expectations that they have not been able to do in the past. Growing number of companies are using this technology in their sales and marketing activities. There are numerous studies made on mixed reality devices but not in the area of sales and marketing. This study wants to find out how MR technologies work in sales and marketing and in different phases. Methods: The study consists of two parts. Study one investigates three groups: customers, companies that want to use MR technologies in sales and marketing and developers who design and create programs to these MR technologies. The groups answered series of marketing and sales related questions after using VR device called HTC VIVE. The first study compares three groups, companies, developers and customers. The second study seeks the differences between developers that an- swered questions related to MR, VR and AR. After these two studies there is a part to find out the goals of using these devices on sales and marketing. Results: The results in the study 1 showed that VR technology works in marketing when customers attention is wanted. In sales, closing a deal and making more profitable co-operation with customers, VR was preferred. The customers were more pessimistic towards VR than companies and developers. In the study two The MR technology was dividing companies and developers the most. VR was the most preferred in both marketing and sales activities. Still overall image of all the groups was positive towards these devices in sales and market- ing. Factor analysis test demonstrated that the goals of the usage of MR devices where loaded in three factors. 1. At the end of the sales and marketing funnel 2. Beginning of the sales and marketing funnel. 3. Branding. Overall the test revealed that MR technology had a positive image among all groups when used in sales and marketing. VR was preferred the most in every sales and marketing activity. AR and MR had differences among developers and companies. Companies preferred MR over AR and developers had an opposite opinion.