Browsing by Subject "coloniality"
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(2022)The counterintuitive relationship between Finland/Finnishness and coloniality – traces of colonialism in contemporary society and culture – is an expanding area of academic research. This thesis contributes to the field by reflecting on this relationship with a focus particularly on manifestations of issues of coloniality in public debates on social media. On these platforms, contrasting political groups engage in discursive struggles over the construction of memory and identity narratives. The context of the research is the international wave of protests that started in the summer of 2020, which attracted vast popular attention to racism and inequality, and the colonial power structures lying behind them. The social movements began in North America and expanded to Western Europe, where the history of imperialism and colonization is apparent – but the debate also reached Finland, a country that has, until recently, rarely been associated with questions of colonialism and coloniality. This thesis aims to shed light on Finland’s relationship to coloniality as a periphery-of-the-center space, which retains a share of colonial complicity, but also distinct differences vis-à-vis traditional colonial centers. The approach of the study is interdisciplinary, synthesizing features of postcolonial/decolonial theory, discourse theory and memory studies. The research identifies three of the dimensions in which coloniality is involved in discursive struggles in Finland: acknowledgement, reconciliation, and cosmetic decoloniality. In the research, these dimensions are represented, respectively, by three case studies: the Afrikan tähti boardgame, the public apology by MP Pirkka-Pekka Petelius to the indigenous Sámi people, and the rebranding of traditional consumer products exhibiting stereotypical orientalist names and imagery. Each case study includes an analysis of a social media discussion thread related to it. A central analytical framework is provided by Laclau’s discourse theory applied to populist movements, which emphasizes the convergence of attitudes and values within a group following equivalential logic, and the construction of antagonistic frontiers between different groups. By means of qualitative analysis, the thesis reflects on these processes particularly as they pertain to discursive struggles related to coloniality in Finland on social media, where such polarizing features can be identified. Finland is, in its own way, embedded in coloniality, and issues related to coloniality are an increasingly contentious topic in Finnish public debate. Negotiations and struggles over narrative and identity construction can be seen to follow ideological lines to some extent, but there is plenty of nuance in the re-negotiation of Finnish identity in the comparatively novel context of coloniality. Further, more detailed and broader study of discursive struggles related to coloniality and decoloniality is in order, as these issues become ever more prevalent in Finland.
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(2018)This thesis is a contribution to the discussion on gendered representations of Global South subjects in development NGOs’ communication in the West, and the imaginaries of development they create and maintain. Empirically, it focuses on the context of Finland and particularly, on Finnish NGO fundraising campaigns that concentrate on girls’ and women’s rights in the Global South. The changes in the Finnish political field within which NGOs operate gives contextual relevance to studying NGOs’ private fundraising in Finland. In 2016, the Finnish government cut public funding for development NGOs by 43 %, which forced many organisations to rethink their funding channels. NGOs have since reported increase in competition for donors, which has contributed to the NGO fundraising ‘markets’ increasingly functioning with a capitalistic market logic. Public discussions on development and distant human rights issues thus get increasingly reduced to advertisement appeals, as NGOs must to ‘sell’ the rights-holders’ deservingness of donations. At the same time, the Finnish spectator-donors’ imaginary power in ‘making a change’ is reinforced. This trend is not compatible with NGOs’ other important societal mission, which is the global education of Finnish citizens. A study conducted in 2015 shows that Finnish people’s knowledge on development in the Global South is extremely pessimistic. From a postcolonial perspective on knowledge production and power, this thesis challenges the ‘ends justify means’ argument by questioning whether pessimistic and colonial imaginaries should be the price to pay for fight against inequality – and ultimately, are these means productive for global equality. The empirical example campaigns for this thesis were Uncut by the International Solidarity Foundation, Maternity Wear for a 12-year-old by Plan International Finland, and Women’s Bank Walk by the Finn Church Aid –administered Women’s Bank. The ethnographic research consisted of 10 NGO and expert interviews, 8 short interviews with participants and volunteers in a campaign event, document analysis, discussions, participant observation, and online data collection. The data was analysed using qualitative and visual discourse analysis tools, against the theoretical framework of relevant postcolonial, post-humanitarian, feminist, and de-colonial theories. The main findings of the research are that although NGOs consciously strive for the ‘respectful representation’ of women and girls in the Global South, the capitalist marketing framework used in fundraising communication is not productive for challenging the underpinning colonial discourse. Rather, by a rhetorical logic of empowerment, the power relations are denied – which only reinforces subordination, albeit disguises it better. However, there are significant differences between NGOs on how their power in representation and knowledge production is understood and reflected upon.
Now showing items 1-2 of 2