Browsing by Subject "exotification"

Tourism is one of the largest industries in the world, raising billions of euros a year and employing millions of people worldwide. Tourism is also an integral part of the leisure activities in Western Europe in which travelling is commonplace and mainstream, looking for a new vacation spot draws many to seek guidance and inspiration to plan their next vacations. It is here that the reader, coming from the place I will call Origin, will look for the Destination. One of the most mainstream sources of information are the travel segments of periodicals in paper format or online. The intricacies of travel journalism connect both leisure and news with a touch of advertisement. Travel journalism is, as I will show further in this thesis, more connected to literature and adventure than its other counterparts. Travel segments in newspapers are directed at these potential travelers, inspiring them for their next vacation. In the contemporary world in which social media has spread the reach of pictures from all over the globe My research will focus on European travel journalism articles about Brazil. My analysis will be conducted using CDA and postcolonial theory, aided by feminist theory. This research is qualitative. I argue that the world scenario is unbalanced and that contemporary inequalities between countries stem from the not so distant colonial past. My aim is to spot and analyze these intrinsic relationships of power that are imbedded in discourse through the critical reading of travel journalism articles.