Browsing by Subject "itsetekeminen"

Nostalgy-based food consumption is on the rise. In the spring of 2020 and the beginning of the Covid19-pandemic the traditional trend of self-made food has become more visible in the Finn-ish households, undoubtedly partly due to the restrictions and quarantines caused by the pan-demic. The fundamentals of Finnish food traditions have been built on ingredients specific to culture and cooking methods, in addition to the appreciation of self-made food. Traditions of cooking and the know-how have been passed on from generation to the next. However, the food culture and the food industry are in a constant state of change. As the industrialization has grown more and more prominent, it has not been necessary to prepare the food by one's own making. The Finnish culture of self-made food is, and remains strong The dissertation examines the ways in which Finnish traditions appear in the process of choosing and cooking food, as well as what motivates consumers in maintaining food traditions. The research material was collected through thematic interviews from ten subjects who also keep a food-diary. The snowball method was used when acquiring subjects. The collected mate-rial was analyzed with a data-driven content analysis. Finnish traditions manifest as ingredient choices, consumption of traditional cuisine, home cooking and the appreciation of self-made food products. Consumers enjoy cooking which is why they were ready to spend their free time to cooking by themselves. It seems they want to decide what a meal and portion of food contains and they feel that by making it themselves they get to match it to their taste preferences. On the other hand, self-made food requires a vari-ety of resources which is why consumers aren't ready to prepare all the food from raw ingredi-ent, but also exploit of ready-made products. Traditional food is considered comfort-food which entail memories from one's own childhood. For nostalgic reasons the traditions regarding food and cooking are kept alive and passed on to the next generation. However the traditional food are changing due to globalization and vegetarian diet.