Browsing by Subject "kuluttajakäyttäytyminen"

Alcohol policy, alcohol legislation and alcohol consumption have a long history in Finland. For long, Finnish people have been seen as binge drinkers and harms caused by alcohol have been a true problem and burden for the public health. Still, alcohol is present in our everyday life. Therefore, there needs to be different ways to limit the consumption and related harms. This is where alcohol policy comes into action; its long history and the quite restrictive methods used in Finland have been generated for the welfare of the Finnish people and public health. Alcohol policy entails many aspects to consider. Discussing alcohol policy without taking into account such factors as self-regulation, alcohol culture and consumer practices leaves the discussion unilateral. The aim of this thesis is to identify what kind of policy measures were targeted when discussing the alcohol Act 2018 in the plenary session before voting about the Act. Also, the aim is to identify whether there was prejudice or stigma present in the discussion and how was alcohol culture taken into consideration when discussing the new act. In this study the focus is on alcohol culture and politics and therefore the research design of this study is qualitative. The material used in this research is a transcript of a plenary session held the day before the new Act was voted on. The method of analysis used to analyse the research material is directed content analysis. Still, it should be recognized, that this research is strongly related to rhetoric analyses as well. The debate in the plenary session was intense and strongly emphasized by personal opinions and arguments. The discussion many times shifted away from health policy to industrial policy which leaves open a question about the justification of alcohol policy in general. Stigma was present in the discussion and alcohol culture was referred to in a negative and positive sense. The nine target areas of alcohol policy were addressed, pricing and availability being emphasized more than other. The topic in general is part of a wider societal discussion and should be addressed from a wider perspective than alcohol policy alone.