Browsing by Subject "kuluttajaksi kasvaminen"

This thesis analyses how young, blogging girls see and experience commercialism in blogosphere. My aim is to find out what kind of consumers these girls are and which qualities are typical among them. Do these girls feel that blogs have the possibility to have an influence on other peoples consuming and does commercialism have some kind of role in their blogs. There are some previous studies about adults and older adolescents and their roles in Finnish blogosphere and that is why this study concentrates on 13–15 year old girls. The theoretical background of this thesis is based on consuming, social media and commercialism on internet and blogs. The data of this study was collected from 13–15 year old girls who write blogs quite regularly. They (N=17) answered to five different open questions and were able to see all the other girls' answers and comment on them. Beside this data I also used some blogs and blogposts that these same girls have written. This is a qualitative study that was analysed with the following methods: qualitative content analysis, themes and types. In the analysis I introduce some common thoughts and thoughts that vary from other answers. I have created three different types of a young, blogging girl. These types can be used when constructing curriculas and lessonplans especially in home economics classes These girls' thoughts about consuming do vary quite a bit according to my data. Their wish to be a critical consumer came up in many answers and some of them were able to show some qualities of critical consuming in their answers. These girls were also able to find some factors that have an influence on their consuming in social media. They had different opinions regarding the commercialism of the blogosphere. It is a common thought that their own blogs have some forms of commercialism in them even though they don't have any official co-operation with any companies. Their thoughts of commercialism in social media were very mature.