Browsing by Subject "paperi"

The importance of the computer and information technology has increased significantly with the introduction of the Internet. The technologies should not be reduced to selling and purchasing functions but should also be used as research and business intelligence tool, as well as information source. This study compares the performances of the Finnish and German sawmilling & paper industry by evaluating their public communication. The forest sector has been traditionally important for the economy of both countries and they belong to the global players. In conjunction with the performance analysis, a neural network tool is compiled, optimized and tested. It combines a study related categorization application and the Kohonen’s self-organizing map (SOM). The objective of the automated categorization is to lower manual work and to evaluate text contents more accurately – by taking also the possible future use into account. The research includes two interlinked approaches: web page and performance analysis. The web page analysis compares the design and content of the forest industry companies’ Internet sites. In addition, it is used to select and define the relevant enterprises for the performance analysis. 14 Finnish and 10 German sawmills, as well as 5 Finnish and 12 German paper and paperboard producers fulfilled the research requirements (data collection 2013). The performance analysis is implemented by a content analysis and SOM Tool. The word count data of the content analysis is sorted with a customised classification frame based on the Global Reporting Initiative Guideline and evaluated with the SOM. The SOM algorithms reduce multidimensional, large and complex data to lower dimensional maps which visualizes the distribution of the companies’ performance categories. The results indicate that the business cultures of the selected companies are similar. A closer examination reveals that the clustering by sector is more emphasized that by country. The more detailed determination of the SOM divides the paper sector further by their origin. Most obvious are the differences between sawmill and Finnish paper industry. The sawmill sector highlights especially product, service and macro-environment related aspects. Small German sawmills emphasized further tradition and history The paper sector stressed social responsibility, corporate structure, external activities and environmental issues. Inside the paper sector, the Finnish companies point out corporate strategy, development, organizational profile categories and economical performances. The German paper sector highlights in particular environmental issues and public relation. The web page analysis and related studies evaluate the corresponding categories similarly to the present research and thus support the results of the SOM approach.