Browsing by Subject "pet"

The aim of this study was to describe where dog owners are looking for information from when pet becomes ill or shows symptoms and what factors affect clinic of choice. In addition to explaining how the pet's medical care is realized, as well as how consumers see veterinarian status and professionalism. The main data consists interviews of 17 dog owners, as well as interviews of the three veterinarian. Secondary data was collected by observing the work, facilities and atmosphere of three veterinary clinic, as well as social media by reading a dog-themed discussion forums. The research data analysis has been used thematic analysis. The main subjects are the pet health-related information search, a veterinary check, the owner's commitment to pet care and veterinary medicine expert status. Dog owners tell about their pets' health and care for them to be important. When pet shows symptoms or illness, dog owners are looking for information and guidelines on social media, acquaintances, breeders and veterinarians.Veterinary clinic is usually chosen for their location and the recommendations of the (WOM) basis. Good service offering and veterinary expertise get a dog owner to remain a user of services. Dog owners and veterinarians have different point of views when it comes to commitment to drug therapy. Dog owners say they are committed to the pet medication, but veterinarians feel that the owners tend to forget or do not get fed drugs to pets successfully. Dog owners are seen to rely veterinarians even more than the people of the treating physician, as a pet treated as a small child, who can not speak. In this case, the layman is a reliable professional. Vets feel pride in themselves and their own profession. Vets feel that they are in professional expert position.