Browsing by Subject "synteettiset väriaineet"

The production of textiles poses many ecological and ethical challenges. Increased research data on the harmful effects of synthetic dyes on textiles and other products has increased interest in natural dyes. Consumer attitudes towards the origin of natural dyes or the significance of synthetic dyes as part of ecological consumption have not been studied much. The study examines the views of consumers on the sustainability challenges related to the production and consumption of clothing and how they themselves have made their textile con- sumption more sustainable. The study also examines the importance of the origin of colourants for consumers and their attitude towards synthetic and natural dyes in textiles and other consumer products. The research is qualitative and the research material consists of individual and pair interviews collected using a semi-structured theme interview. There are nine individual interviews and three pairs of interviews, which means that the entire material consists of 15 people. The material has been analyzed using data-based content analysis. The analysis utilized themes, categorization and conceptual maps. From the perspective of sustainability, the quality of textiles is a significant factor for consumers when purchasing clothing. The results infer that consumers do not consider fast fashion clothing products to be high-quality and that’s why they don’t consider them to be a part of sustainable consumption. Consumers are aware of the ecological and ethical challenges associated with the production and consumption of clothing and strive to change their clothing consumption in a more sustainable direction. The challenge, however, is the rapidly changing knowledge of sustainability. It’s also hard to evaluate how the global textile production chain works. Consumers value the safety of dyes in various consumer products. Consumers consider natural dyes to be more ecological and safe than synthetic dyes. Colour shades are an integral part of the attractiveness of textiles dyed with natural dyes. However, the shattered colour shades share consumers' opinions. Consumers are interested in natural dyes. They would need more information on the properties of colorants and the care of textiles dyed with natural dyes, especially if natural dyes are used to become more common in textiles.