Browsing by Subject "Jämställdhet"

Research shows that women are treated differently than men in news reporting, and sports reporting is no exception. Female athletes are underrepresented in media and are often de-scribed in terms of other attributes than their performances. Research exists regarding how equally media reports about sports, but there is a lack of research regarding the way, in which newspapers write about gender equality in sport, and whether such research perhaps would lead to a more equal reporting. Agenda-setting journalism can affect readers’ views on sports and may thereby contribute to maintaining the lower status of women’s sports. Because newspapers are part of one’s informal learning, agenda-setting journalism can indirectly have an impact on one’s informal learning. The purpose of this thesis is therefore to examine how two daily Finnish newspapers write about gender equality in sports, by analyzing all articles that have been published in 2020 that deal with aspects related to gender equality in sports. The thesis assumed a qualitative research approach. In the gathering of the data, altogether about 100 articles were identified in the two newspapers, whereafter the identified articles were analyzed thoroughly using qualitative content analysis. In the analysis seven themes emerged, which were then analyzed and interpreted to answer the research questions. In 2020 HBL and HS reported about gender equality in sports on a broad spectrum. The re-sults showed differences in the newspapers’ sports reporting. HBL wrote more frequently and comprehensively about gender equality in sports, they reflected upon their responsibility and how the situation could improve. HS had several journalists among the analyzed articles than HBL. Many articles in HBL were defined as opinion pieces which touched upon injustices fe-male athletes experience and brought attention to problems, HS had no opinion piece. Con-clusions that can be made are that HBL to a larger extent highlights existing injustices and brings attention to problematic situations and unequal terms. HBL reflects upon their own role and acts through for instance their project where the goal is a gender equal sports journalism. HS doesn’t as clearly take a stand on unfair terms and doesn’t consider their responsibility as a big newspaper with power to influence people. An agenda-setting journalism has large part in how the readers regard (women’s) sport, and to not clearly promote gender equality can re-sult in that one’s informal learning is affected. It can lead to readers being unaware of the ex-isting situation.