Browsing by Subject "blogitekstien tutkimus"

The current consumption is unsustainable for the planet. Consumption and activities should be made more sustainable, but studies also show challenges in the way of change. Earlier studies have examined sustainable consumption from different perspectives in different disciplines, but the use of social media material, such as blogs, has so far been rather limited. The study examines a more waste-free lifestyle as part of sustainable consumption. The phenomenon is investigated by analyzing sustainable living blog texts. Different ways of avoiding the amount of waste generated in everyday life will be explored. Interest in a more waste-free life and its topical nature guided the setting of the research issue. The study was carried out using qualitative methods. The research material was collected online on the basis of the following criteria: the most recent posts and texts were translated into the implementation of a more sustainable and waste-free lifestyle. The research material consists of four blogs, which examined the texts of a total of five authors. One writing is in English. The material was analysed by means of data-based content analysis. Based on the study, a more sustainable, waste-free lifestyle can be implemented by a variety of means. The lifestyle requires planning, foresight and active investigation and action. Everyday choices can reduce the amount of waste in many ways. Products were produced independently, unnecessary consumption and materials were avoided, and efforts were also made to develop their own activities, and it can be concluded from research that there were many different possibilities for implementing more sustainable lifestyle. The provision of research and opportunities for applications relate to different ways of implementing sustainable choices and information on what needs to be taken into account in order to implement a more sustainable lifestyle.