Browsing by Subject "bloomin taksonomia"

The aim of the study was to examine the role of customer learning in the co-development process of a product or service. The customer's learning is an essential part of the co-development process. With the help of research, the aim is to find possible learning challenges and to deepen the customer's learning path and its meaning. Companies should be able to enable customer learning even better in the future because customers are constantly demanding more and more individualized services and products. The frameworks of the research were the co-development process and customer learning. The customer's learning perspective was further deepened with the theories of trialogical learning, Bloom's taxonomy, and flipped learning. The research was carried out using design-ethnographic methods, using versatile material, collected from the company's customers and employees. The data were semi-structured interviews with customers and employees and other material from the co-development process, such as presentation material. The material was analyzed using thematic analysis methods. The results showed that the role of the customer's learning plays a very strong role during the co-development process. If the client's learning remains at a light level, the result of the project usually does not match the desired goals. In the customer's learning, special attention should be paid to the customer's motivation and enthusiasm, different participatory working methods, the utilization and cross-pollination of the different expertise of the customer group, and the general coordination of the project, for example, the guidance of workshops and the coordination of interim tasks. The study gathered together tips on different ways of working and learning in the co-development process.