Browsing by Subject "change in work"

In a varied working environment, individuals are expected to have an increasingly strong ability to tolerate change and adversity. Several research findings point out that a motivated person performs better in challenges, which enables them to succeed in their changing tasks. Therefore, it is important to understand how the factors that influence motivation are un-derstood on the individual level. Quantitative research has widely studied areas of work moti-vation, often using self-determination theory. In this research the theory of self-determination was used to pursue to give structure to the individual’s perception of factors influencing work motivation, and individual’s perceptions and experiences were emphasized rather than their generalizations and connections. The purpose of this qualitative research was to describe and understand media workers` per-ceptions of their motivation and how environment appears as part of perceptions. This research was carried out in collaboration with one media company. The data was collected with semi-structured interviews, where ten employees of the media company were interviewed. Educa-tional background of the interviewees was at least a bachelor’s degree, and all of them were currently working in various media positions. Among the interviewees were digital salespeople, product developers and a journalist manager. The data was analyzed with thematic analysis. As motivating factors media workers emphasized the possibility of influencing their own work, freedom, and responsibility, as well as internal rewards from work. Interviewees perceived as internal rewards the meaning of the work, self-development, and social support, and these were perceived as more significant than the value of the external rewards. The expectations to the organization were centered around development-friendly and equality-oriented work com-munity, where people work together but individual operating models are allowed. Based on this research, organizations would benefit from focusing on designing operating models and prac-tices which would allow for more flexible opportunities in considering individual wishes and goals in future decision making.