Browsing by Subject "hyvä elämä"

The objective of this study was to interpret the phenomenon of modern craftsmanship by studying its dimensions As we live in a modern, technologically charged culture many seek for anchor points and meaningful content for life. For many those can be found in the world of craft. The word "craft" bears numerous meanings, maybe as many as there are interpreters, and one of the aims of this study is to find the one that is valid in this precise time and culture. Grounded theory -method was used as a means to collect and to analyse data. Mainly publicly available data, such as magazines, craft research, blogs and books was used as a ground for the analysis. Also the visual dimension of the data was analysed. Grounded theory is evolved by coding data, seeking categories and making comparative analysis of them. In this study the objective was not to create a theory but a model or an interpretation. The dimensions of modern craftsmanship based on data-analysis are responsibility, experience, making, skills and visuality. All of the dimensions are connected to the idea of a better life, of building yourself a good life. It can be seen as the core of the ideology of today's craftsmanship. By making yourself one can take control of the future of the entire globe. The choices one makes, when buying and consuming clothes and other things are not only for themselves, but also for the greater ecological good. The responsible choice also concerns valuing used time and its quality. Responsibility of own life is important. Making by hand represents empowerment and meaningful fulfilment of a busy life. Experiences come through making and especially through making together. By succeeding, learning, sharing and focusing hobbyists experience doing craft as doing well. As a rising economical aspect of craft, experience economy offers craftsmen and crafters new ways and opportunities to experience craft. Referencing to craftsmanship both verbally and visually indicates skills, quality and value. Several separate but equal levels of craft culture can be derived from the data-analysis. Modern craftsmanship and especially the modern craft ideology is one of them.