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Browsing by Subject "kansainvälisyys"

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  • Isolla pyörällä kohti kansainvälisyyttä, tehokkuutta ja työllistävyyttä : koulutusuudistuksen perusteluita Helsingin yliopiston sisäisen viestinnän puheessa 
    Metsäaho, Netta (2017)
    The Big Wheel education reform, downsizing and restructuring processes has left the university of Helsinki in a confused state. The goal of this study was to better understand the reasons and justification of the Big Wheel and to examine the process as part of a neoliberal university scene. In this context, neoliberal university is seen as an institution driven by global economic and market forces. Neoliberal universities emphasize on global markets, individual freedom of selection, degrees based on expectations set by working life and resource-efficient practices. In this study I will examine the discourses and speech of the reasons and justification of the Big Wheel. My research tasks are 1) What are the reasons and justifications for the Big Wheel education reform? and 2) What discourses are produced in the speech on reasons and justifications. I collected the data on Flamma, which is the intranet of University of Helsinki. My data consisted of all the bulletins and materials that dealt with the Big Wheel reform (N=32). As my research approach, I chose discourse analysis that I utilised in constructing the discourses. By discourses, I mean different manners of speaking, that are used in construing a social reality. I analysed the data and construed three hegemonic discourses. The dimensions of the discourse of internationality are recruiting best students, renewing marketing, profiling (University of) Helsinki and attractive education programs. The discourse of effectiveness composes of resource-wise planning, perfusion of students and freedom of choice. The discourse of employability is about the employability of degrees, know-how based degrees and taking into consideration the changing working-life. The fourth discourse, the discourse of knowledge as an instrumental value, summarized the first three and was seen throughout the data. According to this study one can conclude that the Big Wheel education reform produces and reproduces neoliberal university policies.
  • Koulutusvienti PISA-ihmeen jälkeen — suomalaisen koulun vetovoimatekijät 2020-luvulla 
    Musturi, Erika (2023)
    This master’s thesis examines the Finnish education brand constructed through the marketing communications of Finnish education export companies, and the discursive strategies that companies use to legitimize their activities. The aim of the thesis is to examine, what are the attractiveness factors and justifications that Finnish education export companies rely on in marketing and branding their education in the early 2020s. Since topping the PISA-rankings in the early 2000s, Finland has gained international recognition for its education system. Since then, the Finnish government has strategically tried to capitalize the “PISA-miracle” and turn education into a new significant area for export. However, in the current context, excessive reliance on PISA success can be seen as problematic, as Finland's PISA results have been on a downward trend for a long time. Therefore, it is relevant to examine what other factors have become essential components of the Finnish education brand and how companies are adapting to a scenario where PISA-success cannot be relied upon as heavily as before. The research data was collected from the websites of 11 Finnish education export companies, operating in the field of primary education, as well as from the web page of the Education Finland project, coordinated by the Finnish National Agency for Education, aimed at boosting Finnish education exports. The analysis was conducted in two parts: firstly, a thematic analysis was done to identify the themes describing the Finnish education brand. Secondly, using critical discourse analysis, the data were examined to identify the discourses that legitimize education exports, and these discourses were then analysed in relation to Van Leeuwen's (2007) theory of legitimation strategies. The thematic analysis identified four main themes of the Finnish education brand: well-being, equality, creative thinking, and expertise. The legitimation of the Finnish education export was built around the discourses of societal development, evolving expertise, and professionalism. Hence, Finnish educational competence was presented as a tool for social development, raising the level of competence and responding to current and future needs of competence.

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