Browsing by Subject "mediaesiintyminen"

Aims The aims of this thesis were to examine the audience feedback given during the 2014 Sochi Winter Olympics regarding ice hockey commentator Kaj Kunnas. Yle received an unprecedented amount of feedback about Kunnas via e-mail. Sports commentators have a significant role in sports broadcasting considering the viewing experience of spectators. The aim of this study was to form a view of the issues about Kunnas that existed in the audience feedback. Methods The thesis was conducted as a qualitative study. The original data was collected from the entire mass of audience feedback regarding all sports commentators in the Yle TV broadcasts during the Sochi Winter Olympics. The final research data that was used in the thesis consisted of 213 critical and reasoned, individual feedback that focused on the sports commentating of Kaj Kunnas. The 213 individual feedbacks were analyzed with an inductive content analysis method, using the Microsoft Excel spreadsheet program. Results and conclusions The results consisted of five subjects that described the themes within the critical audience feedback regarding Kaj Kunnas. The subjects are: 1. Speech and voice control, 2. Spoken language, 3. Knowledge about ice hockey, 4. Concentration, 5. Individual personality. These topics reflect the expectations of the public considering ice hockey broadcasts. They also reflect how the commentator should take account of the public viewpoint. The results of this study can be applied to the field of education, as well as a basis for further studies.