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Browsing by Subject "mediakulttuuri"

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  • Rautio, Iina (2016)
    There has been done some research on the relationship between girls and media before, but the amount of current studies is very little because of the vast change of media culture. Also the perspective of these researches has rarely been in the girls them selves. Thereby the porpoise of this research is to enlighten sixth grade girls' perspectives on the phenomenon at hand. The goal is to find out how these girls' interpret the female image of visual media culture and how media effects on the development of their self-image. Girls' thoughts on the necessity of media education are also in a significant role. Theme interview that was done in groups was the method that was used in this research to collect the data. Sixteen sixth grade girls were interviewed in five interview groups. Three base materials representing visual media culture were used in the theme interviews. The collected data was analyzed by theory-guided content analysis. The data was categorized mostly to themes that rose from the interviews and and results were compared to the theoretical framework. The results of this research were divided into three broader themes that were convergent with the research questions. First of all the girls analyzed and interpreted the female image of media culture. Sexualization was clearly seen in all of the base materials, but the girls reacted more disapprovingly to the material that was closet to their own everyday context. It is easier for the girls to accept sexualization in public media culture, where the objectification of women has become an ordinary phenomenon. Secondly the girls discussed medias influence on their self-esteem. The girls expressed how they get inspired through the pictures they see in media and discussed on the meaning it has on their clothing and appearance ideals. They make purchase decisions and admire sporty bodies through media, yet the true influence was hard to recognize for some of the girls. Be-cause of the many effects that media has, the girls think that issues related to it should also be talked about in school. Especially the risks and problematic situations that media contains were seen as something that should be dealt with together. All in all the sixth grade girls showed as skill-full agents of media culture, for whom social media especially is a significant part of every day life.
  • Paajanen, Jenni (2016)
    The societal impact of media has grown during the past decade, mostly as a result of the ongoing digitalisation. We live in a culture where a significant part of our daily experiences are delivered by some form of media. The influential role of media is obvious, and the contents are produced by an unprecedented range of authors, from the children and youth to marketing professionals. For this reason, having good media skills is more important than ever. These skills include the understanding, production and interpretation of media. In the present work, we studied the teaching of media skills at elementary school level from the viewpoint of class room teachers. Our goal was to find out how media education is realised in practice. We approached media education from the perspective of its technical, content-related and cultural aspects. We studied how the teachers understand media education, and how they see themselves as media educators. The study was realised as a qualitative case study. The research material was gathered by interviewing six elementary school teachers during the spring of 2016. The material was interpreted by means of content analysis. The research material is divided into three main themes, which in turn consist of seven sub-themes. The interviewees were very different with respect to their understanding of media education. Nevertheless, they all considered it to be of importance. The practical media education, as realised in the class room, had a clear emphasis on the content-related aspects, as well as on the development of critical media literacy. The same emphasis could be seen in the teachers' own definitions of media education. The interviewees felt uncertain of using media as a tool in their own teaching. They believed that a practical media education guide would be beneficial when planning their lessons. They felt that focusing on media education was challenging amidst their other teaching duties. Majority of the teachers told that media education was only realised integrated into others substances. Our results imply that, in the Finnish elementary school, media education is not realised to its full need and potential.