Browsing by Subject "otsikko"

The purpose of this research is to find out what is published about early childhood education in the news. Previous studies have shown that Finns mainly trust the leading national news media, Helsingin Sanomat and Yle. In addition, the research find out and think about how news can influence the public. The research analyzes the topics and language of the news headlines. The research was conducted by the qualitative method, which consists of content analysis that examined online news headlines published by Helsingin Sanomat and Yle news. Through discourse analysis, I also studied the language of news headlines as well as the meanings and images they produce. The research figured out what kind of topics and how early childhood education will be reported in Yle's and Helsingin Sanomat's news in 2022. I will focus on 194 news headlines in the research that was published between the first of April and December 14th, 2022. The research material was selected by including the words early childhood education or daycare that had to be mentioned in the news title. I classified the research material into four categories: crisis, statement, neutral and positive. The results showed that my material consisted of the most of neutral news headlines. Crisis news had the next highest number, and the quantitative difference in positive news was remarkably large. There were only 12 positive news headlines from the entire material. The topics of the news headlines were mainly related to the labor shortage and informing about the spring 2022 strike. Crisis news headlines mainly related to the labor shortage and the word crisis was used a lot in the headlines. Neutral news headlines were expressed without using strong dictions or otherwise bringing out strong opinions. They were mainly related to informing about the strike or like building a new kindergarten. In particular, crisis and statement headlines used quotes or comments that were mostly expressed by ministers or researchers. The research makes me think about what kind of effect news headlines have on the attractiveness and on public opinion of the industry of early childhood education.