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Browsing by Subject "pääkirjoitus"

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  • Harjula, Terhi (2018)
    The subject of this study is to investigate organisational activity, using the editorials of the 'Martat' membership magazine during 2010-2015. The purpose is to find out what kind of home economics counselling is provided through editorials and how the Marthas define themselves. No research has been carried out previously on the editorials of the 'Martat' magazine. The 'Emäntälehti' magazine, preceding the 'Martta' magazine, was studied by Kemppainen (2013) and Tuominen (1994). This is a qualitative study, using content analysis as the method. The research material dates to 2010-2015 and includes 42 editorials. During this period, the 'Martat' magazine was published 8 times per year, with one double issue per year except in 2010. The 'Martat' magazine is a membership magazine, being the most extensive medium of the organisation, covering the online magazine as well. Results and conclusions. The editorials and articles, including headlines, have remained very much the same as those written a hundred years earlier. In the editorials, the human points of reference in everyday life, built around home economics counselling, were noticeably the domain of women. Marthas are presented as interesting women, interested in various things and boldly expressing their matters and opinions. In 'Martha thinking', choices have to be made in relation to people's everyday life, immediate surroundings and national decision-making. Being a Martha involves doing things together, connecting women of various ages. The Marthas have a strong foothold locally and socially. The atmosphere of the editorials created glimpses of the everyday life in 'Martha homes', where children and grandchildren inherit good manners, talents, sobriety and religiousness. The atmosphere includes self-respect, senses of duty and responsibility, self-sufficiency, and an economical and systematic approach, mixing the middle class virtues, affirmed by the editorials. The Martha Organisation has kept its topical position by understanding the ways of being an active actor who attracts new and, most of all, young members. Moreover, the organisation has succeeded in summing up its agenda and conveying it to the society and, in particular, to the political decision-makers. In the editorials, Martha membership includes obligations and requirements – addressing people. Marthas had strict roles in maintaining and developing their obligating and authorised activities. The Marthas are directed and guided and positions are taken. Home economy counselling is the Martha organisation's service product which is developed using marketing and competition models, similar to the values of the business world.
  • Kinos, Vili (2022)
    The purpose of this master's thesis was to get acquainted with the stages of home economics in the light of the editorials in Kotitalous magazine in the years 1996–2016. Based on the editorials, we look at how the home economics is described and what is highlighted about home economics education. The background and context of the study are the history of the home economics and the previous research on home economics. The history of home eco- nomics shows its long-standing struggle for position. Home economics research places the industry strongly in a social context. The research questions are: 1. How is home economics described in the editorials of Kotitalous magazine from 1996 to 2016? 2. How is the subject of home economics described in the editorials of the magazine 1996- 2016? The study is a qualitative-historical study that used content analysis as its methods. The ma- terial-based and theory-based approach was utilized in the three-step analysis. The editorials of Kotitalous magazine were used as the research material. The sample of the material was 121 editorials from 1996–2016. Home economics were often described as mirroring their history. The multidisciplinary field of home economics and the subject of home economics were described through its social mis- sion, women’s groups, and the difficulties that the field has overcome. The sector appears to be a socially driven sub-entity that seeks to have a positive impact on individuals and families and thus on society. The sector is described in a situation where it must defend its position in both society and education. Readers were instructed to network and develop in their field, in some places developing their field was an obligation to participate in joint work. The editorials aim to increase readers ’professional pride, sense of unity, and professionalism and resilience at work. The industry will continue its struggle to consolidate its position as a subject and discipline. The social task is still at the heart of the sector.