Browsing by Subject "päivittäistavara"

The aim of the present research was to get information about housewives' consumption of daily consumer goods and shopping habits linked to food supplies in a middle-size Finnish town. A study of the regular customership of participants was also made, and if the customers' age had some influence on consumption behaviour. Besides, the object of the research was, if the housewives think to have got any advantage of the regular customership and of focusing their consumption as well as how much the housewives spent money on the purchase of daily consumer goods for their families' food supplies. The used research method was a quantitative research and a questionaire as material collecting method. The questionaire consisted of multiple decision questions and of some open ones. The target group composed of housewives, in whose families at least one of the children was living in the same household. I got 70 answers, which I anlysed by quantitative and qualitative methods. In my research came out that whatever the children number was in the family, it has no influence on the frequency of shopping visits. Usually mothers do the shopping two times a week then when there are two children in the family. The results also show that an ordinary average family spends in one shopping visit about 50 – 80 euro. Then the family spends for daily consumer goods at least 400 euro in a month, that makes 4800 in a year. The regular customers have normally got some discounts and bonus, that were considered as principal advantages. The age of the customers had no statistically remarkable connection with their food purchase habits.