Browsing by Subject "radiotutkimus"

The aim of the thesis is to examine what kind of interactivity emerges in communication that takes place in and through a radio programme's website chat called shoutbox. The focus of the research is on the communication between listeners and the staff of YleX. There is hardly any previous research of a communication medium like shoutbox. Thus the thesis concentrates on examining if the communication in and through shoutbox is interactive in any level. The research concerning interactivity has mainly focused on the interactivity between human and computer whereas this thesis concentrates on interactivity between humans: radio hosts and their listeners. The data consisted of ten broadcasts of the radio programme YleX Etusivu. Etusivu is a programme that concentrates on current issues. The hosts discuss subjects that Finns talk about at the moment. One programme lasts two hours so the data of the thesis consisted of 20 hours of broadcasts. The material was recorded from the internet. The recordings included the audio of the broadcasts and video of the shoutbox in which the messages from the listeners were shown. Video also contained live web camera feed from the studio. The theory used in the research was Rafaeli's (1988) theory of interactivity. There are three kinds of interactivity in the theory: quasi-interactivity, interactivity and non-interactivity. These three concepts were used in the analysis. The method used in the analysis was content analysis. The result of the research was that the interactivity in and through shoutbox between listeners and hosts was mainly quasi-interactive. Further research for the shoutbox could be conducted for examining the experiences and opinions of listeners and hosts on using shoutbox and the purpose of the medium.