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Browsing by Subject "selluloosa"

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  • Koppanen, Sanni (2019)
    Objectives. The aim of the study was to map consumers' views on cellulose-based textile materials. The theoretical background of the study looked at the complex interplay between the consumption of textiles and clothing, the importance of products and the relationship between personal and product relations. Sustainable clothing consumption and its challenges were also examined. Which things will affect your clothing and how much interest in sustainable consumption will affect your purchases. The aim was also to collect opinions and thoughts from the respondents on the basis of new samples of cellulose fiber ioncell-F developed by the University of Helsinki and Aalto University. Methods. The research data was collected on two different E forms from 24 November to 10 December 2018. The first survey respondents were visitors to the Future Pieces - Circular Economy in Heureka. There were a total of 37 responses. The material collected at Heureka served as a preliminary investigation to build the actual questionnaire. Both quantitative and qualitative research methods were used as research methods. For the occasional consumers in the shopping centers, a semi-structured questionnaire was presented. The form had set quantified questions and qualitative, open questions. The Mixed methods method was chosen to make the material as complete as possible. The quantitative and qualitative responses of the 45 consumers involved in the study were analyzed with reflection on the research questions. Results and conclusions. Consumers are very positive about ethical and ecological consumption. As a rule, consumers were of the opinion that future textile industry solutions should be on a sustainable basis and suitable for circulation. However, when choosing a garment, its fit, model, quality and material were the most important features on which the choices were made. Based on material samples, estimates of the ioncell-F process were very positive. The future of cellulosic textiles from a consumer perspective seems bright whether it is made of virgin or recycled fiber.