Browsing by Subject "tekstiilituotanto"

This study examines future scenarios of textile consumption and production portrayed in Finnish news media and extending to year 2050. Emphasis of the study is on the policy instruments that can potentially support sustainable textile consumption and production. 214 news articles from year 2019 formed the study data. The data was analyzed using theory-guided qualitative content analysis. The analysis was guided by three policy instrument groups: regulation, financial and information instruments. Other references regarding future scenarios of textile consumption and production in general were also collected under the frame of sustainable consumption and production (SCP). A futures table was formed, including descriptions of current state, desirable, threatening and probable textile futures, focusing on the different policy instruments in effect in these scenarios. Five specialists also participated in forming these future scenarios by evaluating the probability and desirability of claims formed from the news data. The data shows that textile and fashion sustainability issues are highly current and form a part of a larger climate change driven criticism on consumerism. If the discussions and plans on the verge of 2020 turn into actions, the most positive scenario suggests that the textile industry is carbon neutral and functions as a circular economy in 2050. For example ecological tax reform, legislation requiring stronger corporate responsibility and new and sustainable textile materials may play a big role in the change. The more unsustainable scenarios might unfold if political regulation lacks ambition, and the values and behavior of consumer masses don’t change fast enough or in a big enough scale to favor sustainable choices. In the specialists’ evaluation most defining phenomenon expected to guide the development of the textile sector in the coming decades were stronger political directing methods, environmental taxation of goods and services and a change towards circular economy. The news data emphasized a need for a highly holistic change in the means of consumption and production, where sustainability is achieved through changes in technology, values and attitudes as well as political and financial structures that drive and support sustainable choices.