Browsing by Subject "vaatteen käyttöikä"

Tiivistelmä - Referat - Abstract Clothing consumption is a complex phenomenon which needs more research. Kristiina Aalto has briefly studied the longevity of clothes in her research about recycling of clothes. The purpose of this research is to examine about clothing consumer habits and longevity of clothes. The research introduces earlier research about using period of clothes and tells about the factors that affect to clothing consumption and clothing longevity. What sort of consumption choices are made and do they affect to clothing longevity were also examined. Interest was also to find out about peoples’ opinion of the amount of their own wardrobe. The quantitative data was collected using internet survey during spring 2020. The survey was advertised through Facebook-groups. 455 women responded to the survey. The data was analyzed using SPSS 26. Frequencies and key figures were described and correlations, crosstabulation and hierarchical cluster analysis were performed. The aim was to find out more about the results and examine the connection between variables. According to the survey the using period of clothes varies between 4 and 7 years. A very few clothes were purchased and disposed during one-year period. Most often clothes were disposed because it was worn off or the size did not fit anymore. The quality and longevity of clothes were the most affecting reason to purchase it. Almost half of the respondents think that they have too many clothes and half of the respondents only use half of their clothes. There has been change in the clothing consumption habits during recent years were ecological values play a big part. The respondents were clustered into four different groups which had differing consumption habits. As a conclusion can be said that Finnish women want to make sure that their clothes stay in use for a long time and it can be seen in the results. More research is still needed about longevity of clothes. Especially qualitative research about the using times and age periods.