Browsing by Subject "vaatteet"
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(2022)The purpose of this study is to illustrate and describe consumers’ view of sustainable clothing and which factors affect consumers’ clothing consumption habits. Furthermore, this study aims to find out which aspect of sustainability regarding clothing is less emphasized by respondents. The theoretical part of this study combines perspectives of consumption survey, crafts science and home economics. Previous studies indicate that sustainable clothing consists of clothing design, production, selling, buying, consumption and recycling. In this study, sustainable consumption refers to favouring sustainable clothing, reducing consumption and amending one’s consumption habits towards more sustainable choices. Consumption habits can be amended by, for instance, buying only for need, using apparel longer, taking properly care of them and recycling them after use. The material for this qualitative study was acquired by thematic interviews. To be more specific, the research material consists of six transcribed remote interviews. The interviewees were recruited trough a Facebook-group focusing on sustainable fashion. Then, the research material gathered trough the said interviews was analysed using data-driven content analysis. To conclude, the results of this study indicate that consumers experienced that the sustainability of clothing affects their clothing consumption significantly. Furthermore, each aspect of sustainability was recognised as significant in promoting sustainable clothing. However, not all aspects of sustainability were considered important in one’s own clothing consumption. For instance, recyclability was not considered to be an important factor when choosing sustainable clothing. Furthermore, consumers experienced recognising and finding sustainable clothing to be challenging.
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(2022)This research studies the consumers’ thoughts on buying clothes and naturally dyed clothes. Former studies show that especially price and appearance are significant factors for consumers when purchasing clothing. As the knowledge of sustainability grows stronger, the ethical and ecological bases of textile industry have gained more importance for consumers. The studies show that the consumers’ thoughts on natural dyes are mainly positive. Consumers are interested in naturally dyed clothes but the expensive price and possibly worse color durability makes them feel doubtful. There aren’t many former studies about consumers concern for natural dyes. This study examines the consumers’ knowledge of this subject and gives information about what is expected of naturally dyed clothes. Research material was collected using semi-structured theme interviews and stimulus material. 12 consumers were part of the study and they were individually interviewed. The interviewees were 22-57 years old and represent different genders. The research is qualitative and the material has been analyzed using data-based content analysis. The consumers felt important that the clothes are comfortable of good quality and good looking. Ethical and ecological side of the fabric industry were meaningful to the consumers but because of financial reasons some couldn´t afford clothes produced with their values in mind. Clothes dyed with natural dyes woke twofold thoughts with the consumers. They were seen as safer for the environment and the users but their colors were suspected to endure less time and their color selection fewer. The consumers were ready to pay more for naturally dyed clothes if the production process and used materials were robust. They also felt that the clothes should be quite easy care and the colors durable in use. In conclusion, the consumers are interested in acquiring clothes dyed with natural dyes.
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(2014)In this study I examine how textiles were patched and darned in Finland from the 1920s to the 1960s, and how changes in everyday life affected it. Modernization, the following of fashion and the rise of ready-made clothes industry in the 1920s declined into a shortage of textiles and a demand on self-sufficiency during the war years in the 1940s. After the war clothes were bought ready from shops and their value related to people's assets was reduced. Alike, people's attitudes towards textiles and mending them changed. The data for my study consisted of articles from Kotiliesi, Omin käsin and Emäntälehti from 1924 to 1959, contemporary guidebooks from 1920 to 1966 and craft teacher students' samples and notebooks from the the 1920s to the 1940s. In addition I interviewed four women who were born between the years 1918 and 1938, three orally and one with written questionnaire. Because mending textiles has hardly been studied in previous research, I needed to gather the information from many sources. I used different qualitative data analysis and discourse analysis methods to put together pieces of the story. In the 1920s and the 1930s mending textiles was considered almost a platitude. Especially in the countryside the majority of clothes and home textiles were self-made or made to order, although in the cities ready-made clothes could already be purchased. The value of a single cloth was considerable and because of that a lot of time was spent on mending it and different instructions how to darn by hand or with a sewing machine were published in women's magazines and contemporary guidebooks. New textiles were hard to purchase during the depression caused by the Winter War and the Continuation War, therefore good care had to be taken of the textiles already found from homes. Instructions and articles focused especially on advices on how to patch socks. After the war mending of textiles was often emotionally connected to the shortage of the wartime and the amount of mending instructions given in women's magazines decreased. New type of nylon socks reduced the need to darn and patch them, but Kotiliesi still published articles on how to mend different types of clothes, though the instructions were directed to skillful light-fingered women. Publishing articles about mending in women's magazines ended in the 1950s, but the women I interviewed told that they have continued mending until present-day. At the end of my study I consider why mending is still current in the 21st century.
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(2015)It has been a common image that Finnish adults dress casually, even yokel-like, influenced primarily other things by weather and sports, but there is no research-based evidence to support this conception. The focus of researches has been on women's clothing and qualitative methods. These were the reasons why I decided to study casual everyday clothing of Finnish adults in different contexts. I took into account comfortable clothing, and I studied definitions of and differences between comfortable and casual clothing. I also studied which environmental matters have an influence on everyday clothing of Finnish adults. I used the mixed methods approach, which integrates quantitative and qualitative research methods. I collected the data with an e-form survey. In the survey there were statements with the focus on quantitative data and open questions with the focus on qualitative data. I spread the survey on different channels of social media 24.2–10.3.2015. I got 521 replies, one of which was empty, so the final data consisted of 520 replies from all around Finland. To analyse the quantitative data, I used cross tabulation, correlation and regression analysis of SPSS-program. For the qualitative content analysis I used Atlas.ti-program. So-called yokel clothing is not mentioned among the respondents. The people who live outside the capital region dress in the same way as the people living inside it. Also the sex does not make a difference to how Finnish adults dress in general. Many of the respondents change their clothes when they come home. Their clothing at home is made of mainly flexible and soft materials, usually college fabric. They favour casual and comfortable clothing, but the definitions differentiate. Casual clothing is represented by the look of clothes, and comfortable clothing is associated to the feeling of clothes and to the moods they put a person into. The most popular dress combination among the respondents is jeans, a t-shirt and a knitted sweater or a cardigan. Thus the idea of Finnish windbreaker folks is a myth. Although there is a little margin of error in the results, they can be considered to cover the Finnish adults.
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(2020)The production of textiles poses many ecological and ethical challenges. Increased research data on the harmful effects of synthetic dyes on textiles and other products has increased interest in natural dyes. Consumer attitudes towards the origin of natural dyes or the significance of synthetic dyes as part of ecological consumption have not been studied much. The study examines the views of consumers on the sustainability challenges related to the production and consumption of clothing and how they themselves have made their textile con- sumption more sustainable. The study also examines the importance of the origin of colourants for consumers and their attitude towards synthetic and natural dyes in textiles and other consumer products. The research is qualitative and the research material consists of individual and pair interviews collected using a semi-structured theme interview. There are nine individual interviews and three pairs of interviews, which means that the entire material consists of 15 people. The material has been analyzed using data-based content analysis. The analysis utilized themes, categorization and conceptual maps. From the perspective of sustainability, the quality of textiles is a significant factor for consumers when purchasing clothing. The results infer that consumers do not consider fast fashion clothing products to be high-quality and that’s why they don’t consider them to be a part of sustainable consumption. Consumers are aware of the ecological and ethical challenges associated with the production and consumption of clothing and strive to change their clothing consumption in a more sustainable direction. The challenge, however, is the rapidly changing knowledge of sustainability. It’s also hard to evaluate how the global textile production chain works. Consumers value the safety of dyes in various consumer products. Consumers consider natural dyes to be more ecological and safe than synthetic dyes. Colour shades are an integral part of the attractiveness of textiles dyed with natural dyes. However, the shattered colour shades share consumers' opinions. Consumers are interested in natural dyes. They would need more information on the properties of colorants and the care of textiles dyed with natural dyes, especially if natural dyes are used to become more common in textiles.
Now showing items 1-5 of 5