Browsing by Subject "yrityksen perustaminen"

The aim was to study starting stories of sewing businesses by observing what sewing entrepreneurs feel relevant. The idea was to find out how entrepreneurs had end up to be sewing entrepreneurs, what kind of backgrounds they have and what have the entrepreneurship retained. Craft enterprise have been studied for example by observing a typical craft entrepreneur, the operation of business, success factors, challenges and networking and how to improve craft business. I applied earlier theories in my study. Although craft enterprise have been studied relatively much still there's only few studies about sewing enterprise although it is essential part of craft enterprise. Kaipainen (2000) has studied the work of self-employed dressmakers in her licentiate thesis. I used the study of Kaipainen by comparing its results to my own. The questions of study where: How the person became a sewing entrepreneur? What kind of customers they have and what do they order? How the products have been designed? What kind of success have been experienced? How to develop the business? How is the business networked and is it meaningful? The study data consisted of six sewing entrepreneurs theme interviews. All entrepreneurs where women and they practised in metropolitan area. Three of the businesses could be said to be specialised to certain operation and three of them did many kinds of sewing works. The businesses had operated at the moment of interviews for two to eight years. The data was analyzed according to original study questions or based by theory and based to data. Early interest to craft and sewing had started the route to enterprise. All had qualification in craft or clothing field but they had also other qualifications. They could have started their businesses after working long time in paid work and no one had started business right after education. Defective business skills have been one reason for that. Customers were usually women from many age groups and they needed tailored clothes. The operational principle related to customer service and products were designed together with customer. Self fulfilling and good feedback from customers was important. They planned to develop the business for example with own collection. Challenges were large amount of work and there wasn't money left over. Customers were important part of network and new customers were given with the help of them. Developing sewing businesses is important relative to developing the field of business. Study could be continued relative to networking and production developing. It is also important to develop the education that supports enterprise.