Browsing by Subject "yrityskuva"

This study investigated the effect of behavior of a work community, work autonomy, and the number of working years, working as a supervisor and as well as any experiences of bully-ing or harassment to the internal employer brand in a healthcare and social service organiza-tion. The study was based on the results of a personnel survey done amongst employees in the organization. Previously, it has been found that the internal employer brand has had sig-nificance on employees’ organizational commitment. Work autonomy and the behavior of the work community are also linked to organizational commitment which increases the productiv-ity of an organization. This study tries to find a model that explains the formation of an internal employer brand within the organization. The analysis was done by investigating the results of the organization’s annual personnel survey. The research data was employees’ 4276 answers which were analyzed by using factor analysis, regression analysis, Mann-Whitney U test and Kruskal-Wallis H test. The results showed that the behavior of a work community explained the internal employer brand the most. The second factor that explained the internal employer brand the most was work autonomy and the third one was working as a supervisor. The results also depicted that supervisors’ internal employer brand was more positive than that of other employees’. Experience of bullying or harassment and the number of working years explained the internal employer brand slightly, but was still statistically significant. In conclusion, the behavior of one’s work community and work autonomy have a significant effect on building an internal employer brand and also organizational commitment. This is why the organization should pay attention to improving these elements.