Browsing by Subject "CSR"
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(2012)Environmental issues have become an important part of today’s business. Some companies have made the decision to strive towards environmental friendliness of operation; others have decided to take a more reactive approach. Even though environmental issues have gotten much attention lately, the portion of green products out of total production is still very small. The purpose of this study is to find out using a single company case study if environmentalism adds value in the print business. From managerial perspective, the aim of the study is also to find out if the possible added value of environmentalism could be further enhanced. The main questions are: What are customers’ main selection criteria for making purchasing decisions? In what respect are customers’ purchasing decisions based on environmental values? Do customers feel that there is added value in environmentally friendly processes and materials? Data for the study is collected from thematic customer interviews, a newsletter survey and a literature review of previous research. Companies in the study include multinational, national and local ones. The study will use a mixed method approach with qualitative data from the interviews and quantitative data from the survey. By gathering data from two different sources with mainly qualitative and theory driven method of analysis, the reliability of the results is greater. Based on the results, environmental and sustainability issues are important issues for some customer companies in printing business, but not everyone wants to pay extra for environmental friendliness. Interestingly, there is clear evidence that also smaller companies are acknowledging the importance of environmental friendliness, so it is not only for large export-orineted companies. Some companies can be identified as proactively pursuing competitive advantages from sustainability and environmental friendliness. The results of the study are used to further develop the case company’s environmental marketing, for example by developing environmental management.
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(2015)The main objective was to identify and analyze the tourism management perspective to Corporate Social Responsibility (CSR) at the luxury Fairmont Chateau Lake Louise (FCLL) Hotel and Resort in the Banff National Park (NP). It is viable for a company to conduct responsible business operations, especially in protected areas, because of a great influence of Environmental Non-Governmental Organizations (ENGO’s) and high customer awareness of environmental issues. Definitely, large chains of luxury hotels and resorts, such as the Fairmont, are greatly dependent on their reputation and engagement with the communities’ well-being and handling the environmental issues in the area of business operations. The thesis is divided into several parts, i.e. introduction, theoretical background, methodology and previous research, results of the research, and conclusions and discussions. Undoubtedly, all of the above mentioned parts are essential in order to get a complete picture of the thesis topic and its achieved objectives. As a matter of fact, the current Master’s thesis comprises various industries with hospitality, tourism, and forestry. In order to gain the stated objectives, a deep analysis of the literature related to the topic and online sources was conducted, as well as email interviews with some representatives, i.e. certain managers, of the FCLL. Obviously, not all of the respondents were able to answer in time or to answer at all due to various reasons; however, the received replies were enough to make their contribution to the current thesis. The questions were especially designed to fit the respondents and to get a better insight into the FCLL’s business activities in the Banff NP. As the results showed, the FCLL has a good reputation due to its dedication and achievements, regardless of the plans to build a conference center and previous negative impact on the environment in the area. FCLL is trying its best to become a good “citizen” by following its CSR practices and engaging stakeholders. The FCLL’s major focus is to diminish negative impacts from its business operations in the park, i.e. on its various environmental programs, engaging not only personnel of the company, but communities and customers. These results were used as a basis of a SWOT analysis to have a clearer and visible representation of the FCLL’s current position, taking all the issues into consideration. In conclusion, this research shows that the luxury Fairmont Chateau Lake Louise Hotel and Resort in the Banff National Park has a good image and reputation due to its various environmental programs, dedication to its responsible business operations, and engagement of the involved stakeholders; therefore, it is clear the company has a great potential based on its achievements and willingness to make its positive contribution.
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(2009)The phenomenal globalization of business is the main incentive for the study of business ethics and Corporate Social Responsibility (CSR). With an increase in transnational trade over the past decades, an understanding of acceptable business practices across cultural boundaries is particularly important. Public concern for global issues such as climate change, raw material procurement, human rights, labor policies and corporate governance has significantly increased. Business corporations are obligated to operate as members of communities, organization as such is not allowed to exist if it does not gain acceptance and support from those in its environment. Furthermore, CSR can be seen as a competitive advantage – one dimension of corporate reputation and image. As future managers and consumers the current students are shaping the construct of corporate responsibilities. The future of CSR depends much on the attitudes of coming generations. The purpose of this study was to investigate how and to what extent the personal values and perceptions of CSR differ among Chinese, Finnish and American students. The theoretical frame of reference suggests that perceptions of CSR are affected by background variables – gender, nationality and study major – both directly and through personal values. The nature of the study was quantitative and the sample consisted of altogether 1547 students from Finland, China and USA. The data has been gathered using questionnaires. The results of the study support previous findings of significant cultural and gender related differences in personal values and perceptions of CSR. Generally, female respondents and students majoring in forest ecology and environmental sciences possessed softer values and accepted or supported NGOs’ activity and governmental regulation in business life. The Chinese represented harder and more masculine values, whereas the American respondents emphasized soft values and stakeholder welfare. Overall, the Chinese data was the most homogenous, whereas the difference between genders was the most significant in Finland. Further research would be needed to find out if and how the values and perceptions are evolving over time. It remains to be seen, whether the ongoing globalization will decrease cultural differences in values and CSR orientation.
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