Browsing by Subject "SaaS"

A company is considered to be responsible to the public, and it is thus expected to practise Corporate Responsibility. A company practises Corporate Responsibility when its operations are run in a beyond compliance manner regarding society, the environment, and the economy. These practices also benefit the company's image and finance in the long run. Corporate Environmental Policy (CEP) presents the company's practices or intentions considering beyond-compliance operations regarding the environment. There are no existing regulations, common guidelines, or third-party verification processes that would control what and how companies can or should include in their CEPs. There have been only a small number of studies focusing on CEPs, and none of them has addressed the accuracy of the statements. The current study investigates the accuracy levels of SaaS and Consulting companies' CEPs, whether the company discusses their already existing practices or goals, and how companies communicate their motives for having a CEP. An inductive content analysis was conducted on ten CEPs. The results show that CEPs include mostly inaccurate policy statements that inform about the company's plans and aims, and companies motivate their CEPs mainly by their perceived responsibility for their stakeholders. CEPs struggle with similar problems as any other form of Corporate Responsibility communications: vagueness, lack of concrete examples, and large amounts of irrelevant verbiage. This study calls for more research on CEPs and regulations to minimize greenwashing happening in the field.