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Browsing by Subject "purity"

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  • Ekotuotteet kuluttajan arjessa : vastuullisuutta, puhtautta ja arjen luksusta 
    Pesonen, Pinja (2011)
    Purpose of my thesis was to survey consumers views about the factors influencing how to choose eco-products. I analyzed the purchase of eco-products through three themes. They were greenery, responsibility and purity in product selection and so called everyday luxury. Empirical part of my research consists of 10 theme interviews. Research targets were customers of eco market Ruohonjuuri. I searched the interviewees by billboard announcements and through Ruohojuuri Facebook web site. In addition an interview day in Ruohonjuuri gave more interviewees to this project. I wrote summaries of the interviews and analyzed the information by themes. Current environmental issues affect how we experience our everyday lives in the future. Green and responsible consumer pays respect how his consumer decisions affect to the environment. Green consumer decisions mean sustainable consuming ways like recycling garbage, flea market recycling and choosing eco-friendly eco-products. According to this research material it can be said that eco-friendliness of eco-products are closely connected to organic production and organic products. Helping to influence on well-being of others, eco-products are also seen as ethical and moral choices. Therefore many expectations and doubts focus on eco-products. According to my material the product was not necessarily experienced as eco-product if there had been used a lot of resources in the process of making it. Consumers are interested in the origin of the food and from it's authencity. Unlike other products the eco-products are experienced as pure alternatives. Purity in eco-products is perceived as safe by quality and healthy and they are also tasteful. On the basis of my interview material it can be said that eco-products were experienced as specialities to everyday purchases. Everyday luxury gives pleasure to it's user. By purchasing eco-products you can also build your own lifestyle and differentiate from others. Based on the research material people go to eco markets to circle around, to buy impulse purchases and to search for new products. Shopping in eco market can be both pleasant and enjoyable even if only considering about buying something without actually buying anything. Eco-product as a present tells something about its giver and brings a piece of luxury to its receiver for example in form of organic chocolate.
  • ”Siulle tää on vitosen ja kaks saat kympillä” : Kirpputorit tavarasuhteiden ilmentäjinä ja kirpputorituristien vapaa-ajanviettopaikkoina 
    Pekkonen, Hannele (2009)
    The purpose of my thesis was to portray the contemporary flea markets as a phenomenon. I examined flea markets by using three themes, relationship to products, cleanliness and the flea market tourism. The emipirical part of the thesis consisted of 11 interviews that covered all three themes and of observations made at flea markets. Interviewees were found through an ad posted at flea market Valtteri at the Vallila storehouses. Furthermore, I also found intervieewes when I had my own stall at flea market Valtteri on 15th November 2008. I wrote summaries of the interviews and analysed the information by themes. The relation to used goods and clothing is not unambiguous. At flea markets, products evoke personal memories. Sometimes the buyer does not even want to know the history of the item. Associating background information with the item can hinder the creation of personal connection with the item and thus complicate custody. Old or used products also create a sense of nostalgia. The most important thing is not necessarily the product itself or its history, but rather a personal nostalgic memory that is created. Cleaning used goods and clothes is a ritual-like procedure, through which custody of the product is taken. The aim of the cleaning ritual is to cut the bond between the product and its previous owners. According to my findings, especially the elderly may be suspicious about the cleanliness of flea markets. However, feelings of disgust, previously associated with flea markets, do no longer exist. It is very difficult to define and measure cleanliness despite civilization and public standardsystem. According to my findings, people gladly browse through flea markets in their spare time. A flea market tourist perceives the environment, the people and the flea market culture, which may differ from the conventional culture. At flea markets, the flea market tourist also meets his or her fellowmen. Although conversing and socialising at flea markets is often relaxed, the throng can aggravate tourists spending time at the flea market. In addition, spending time at flea markets meets the criterion of shopping, hence it can be difficult to leave without a “souvenir”.

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