Browsing by Subject "Culture"

Africa has recently increased its share of the global market, and the continent’s potential has been recognized globally. The continent has experienced a lot of oppression and forced changes in history, and it is currently developing its new identity with relatively young states and its fast-growing population. African Union (AU) is calling pan-African ideology to bring together the African people in their blueprint and master plan Agenda 2063, where the cultural heritage is at the core. Culture is also at the core of the creative economy, and the creative economy's share of the global economy is growing. Due to globalization and digitalization, the knowledge from other cultures is spreading rapidly, which is the basis of a cultural shift both at local and global levels. This research investigated the culture and the creative economy as builders of society in Kenya. Kenya has been very successful in the field of Information and Communications Technology (ICT), the state takes its cultural heritage seriously in its development programs and their focus is especially on the potential of the youth in the creative economy. Kenya has a vast cultural diversity in the state with its officially recognized 44 tribes. This cultural diversity plays a significant role in the creative economy. According to the United Nations Conference on Trade and Development (UNCTAD, 2020), the creative economy has no single meaning, as the concept is constantly evolving. The basic elements of the concept are from human creativity, ideas, and intellectual property, knowledge and technology. The creative industries include such as music, film, video, arts and crafts and performing arts. These elements are the basis of the creative economy, in addition, they have a significant commercial and cultural value. The research was conducted in Kenya during January and February 2021, and the data was collected from two main geographical research areas, the city of Nairobi and Taita-Taveta County. The geographical research areas were chosen by their cultural diversity, the creative economy and their urban and rural statuses. Nairobi has a classification of a creative city where the digital creative economy is booming, and the city is attracting people around East Africa. Taita-Taveta respectively is a rural county near the Kenyan coast, where the creative economy is mainly in the traditional form, for example, crafting and basket making. The research combined the elements from the ethnographical, hermeneutical and critical approaches by using unstructured, structured interviews and observation, as the methods combined qualitative methods with numerical data. The results show that the culture and the creative economy do build the society in Kenya. It is seen in each level of society, for example, among the families, tribes, counties and even the government. Each level influences and controls the way culture and the creative economy build the society in Kenya. The meaning of the community arose in culture and the creative economy shifts, as they provide help in the mitigation and adaptation into new situations. With the exponential population growth, the share of the youth is rising, culture and the creative economy have the potential to provide jobs for the youth in the future. There are challenges with culture and the creative economy in Kenya. First, to preserve the cultural diversity in Kenya among the youth. Second, to target the governmental policies to the right actions and towards the right groups, which would then support the sector itself. Due to attitude shifts, the role of the youth is a significant point to consider. Furthermore, there is a vast gap between the government and the community, which causes a lot of harm to the creative economy, as the policies do not support the creative sector. If these significant points are solved, there is a vast potential for the culture and the creative economy to continue building the society in Kenya.