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Browsing by Subject "ETL"

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  • Meriläinen, Roosa (2020)
    In the world of constantly growing data masses the efficient extraction, saving and accessing that data for business intelligence and analytics has become increasingly important to businesses. Analytics and business intelligence software is offered by many providers in the market for all sizes of organizations and there are multiple ways to build an analytics system, or pipeline from scratch or integrated with tools available on the market. In this case study we explore and re-design the analytics pipeline solution of a medium sized software product company by utilizing the design science research methodology. We discuss the current technologies and tools on the market for business intelligence and analytics and consider how they fit into our case study context. As design science suggests, we design, implement and evaluate two prototypes of an analyt- ics pipeline with an Extract, Transform and Load (ETL) solution and data warehouse. The prototypes represent two different approaches to building an analytics pipeline - an in-house approach, and a partially outsourced approach. Our study brings out typical challenges similar businesses may face when designing and building their own business intelligence and analytics software. In our case we lean towards an analytics pipeline with an outsourced ETL process to be able to pass various different types of event data with a consistent data schema into our data warehouse with minimal maintenance work. However, we also show the value of near real time analytics with an in-house solution, and offer some ideas on how such a pipeline may be built.
  • Zafar, Muhammad Zeeshan (2024)
    In higher education, student recruitment and marketing play a prominent role in the success of educational institutions, maintaining a robust student population and fostering diversity. Institutions compete for the attention of prospective students, and in this data-driven era, a strategic and data-driven approach is required to compete and make informed business decisions. The student recruitment and marketing team of the University of Helsinki possesses various data sources that require storage, transformation, and visualization to get insights from that data. This thesis aims to solve these problems by creating a cloud database using Azure SQL Database, building Extract, Transform, and Load (ETL) pipelines using Azure Data Factory, and developing dashboards in Power BI that allow the student recruitment and marketing team to transform and load their data into a database and visualize the data in Power BI that helps in making better strategic decisions and sharing the dashboards with stakeholders across the institution. The results establish the ability to use Azure services for data management. Results include interactive dashboards in Power BI consisting of various visualizations that meet the requirements of the student recruitment and marketing team by providing Key performance indicators (KPIs). This approach enabled data-driven decision-making for the student recruitment and marketing team.